Kontagent, an fbFund winner and social analytics platform, has hit a milestone today. The startup is now tracking over 100 million monthly active users and over 15 billion messages per month. That’s up from 70 million monthly active users in October.
Kontagent’s platform gives Facebook app developers, game studios and publishers detailed data of demographics based on geographic location, age groups, gender, user engagement times, social event interaction and other variables. The new version allows developers to track and optimize advertising efforts, user virality, in-app mechanics, virtual goods, currency monetization, and more.
The startup, which has raised $6 million, to date, also extends its analytics platform to iPhone and web applications using Facebook Connect.
The company says that it has grown its monthly active user base by over 300% in the past 12 months and counts a number of well known game developers as clients, including EA, Sony, Ubisoft, Take2, THQ, Konami, Perfect World, Gaia and Tencent.
Kontagent is the leading mobile customer intelligence solution provider for social and mobile application developers, marketers and producers. Kontagent tracks more than 1,500 applications, over 250 million monthly active users and in excess of 150 billion events each month for customers around the globe. The company’s proprietary platform, kSuite, has been built from the ground up to harness deep data pattern visualization and analysis that provides customers with valuable, actionable insights. Armed with this data, and combined with Kontagent’s...
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