Sony Announces 3 New BRAVIA TVs (That Are Not 3D)

Serkan Toto

Dr. Serkan Toto is an independent consultant and advisor focusing on Japan’s web, mobile and social gaming industries. Based in Tokyo, he works together with financial institutions and startups worldwide. Serkan has been the Japan contributor for TechCrunch.com since 2008. He is sept-lingual, holds an MBA and is a PhD in economics. → Learn More

Tuesday, February 8th, 2011

Sony announced [JP] three new BRAVIA-branded TVs today, and – big surprise – none of them are 3D-capable. The main selling point here is that all models come with a built-in 500GB HDD and allow users to transfer content from the hard disc to external HDDs via USB.

The flagship model, the 40-inch KDL-40EX52H (pictured above), also features an LED edge-lit display with full HD resolution, a double digital TV tuner, Ethernet, 10W×2ch speakers, and 3 HDMI ports (price: $1,800).

Sony also announced two more basic models, the 32-inch KDL-32EX42H (pictured above) and the 22-inch KDL-22EX42H. These models share the main features of the big-size BRAVIA, but their screen only features 1,366×768 resolution (prices: $1,340 for the 32-incher and $1,100 for the 22-inch TV).

Sony plans to roll out all three models in Japan on March 20.

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