In the coming together of two Dutch startups, Adyen, the Internet payment solutions provider, has been selected by casual gaming portal Spil Games to power its online payments.
Adyen’s pitch is that its technology enables payment via a single page and single click by making nifty use of AJAX and, the company claims, is shown to boost conversion rates and reduce costs by as much as 50%. Additionally, Adyen’s system offers tools to measure and optimize online conversions, and merchants can control the look and feel of the payment page. It’s already been used to power Barclaycard’s new SmartPay payment service and has also been implemented by Vodafone and Groupon, amongst others.
With regards to Spil, gamers can purchase virtual items and credits for various games – you know the sort of thing. Similar to, for example, Farmville on Facebook, players of Spil’s Happy Harvest and other titles can buy credits using Adyen.
Spil Games, which recently had a corporate makeover, claims 130 million unique visitors per-month and its flagship sites include games.co.uk (for families), agame.co.uk (for teens), and GirlsGoGames.co.uk (for girls). In total the company offers 47 localized online gaming destinations in 19 languages.
While in August last year, Spil Games extended its reach to mobile through support for HTML5.