Save The Money: Groupon's Super Bowl Ads May Spark Faux Outrage

Jason Kincaid

Jason Kincaid worked as a writer for TechCrunch from April 2008 through 2012. He grew up in Danville, California and later relocated to UCLA in Los Angeles, California, where he studied biology with a minor in ‘Society and Genetics’. You can reach him at jkincaid@gmail.com → Learn More

Sunday, February 6th, 2011

Well, Groupon certainly isn’t afraid of rustling a few feathers. The red-hot group buying site has just posted its celeb-laden Super Bowl ads, and they’ve taken to poking fun at global crises like dwindling whale populations and deforestation. They’re a little weird, and likely to spark waves of debate and plenty of extra publicity.

Groupon rival LivingSocial will be running a Super Bowl ad as well, that reportedly tells the story of a LivingSocial addict — Groupon poked fun at this with its own rejected” ad. Guess whose commercials people will be talking about at the water cooler tomorrow?

And while some people won’t like the joke, Groupon isn’t being mean-spirited about it: its Save The Money site has offers for a variety of charity organizations. For example, making a $15 donation to GreenPeace will score you $15 in Groupon Credit (it’s essentially a free donation on your part).

Company: Groupon
Website: groupon.com
Launch Date: November 11, 2008
IPO: July 11, 2011, NASDAQ:GRPN

Groupon features a daily deal on the best stuff to do, see, eat, and buy in more than 565 cities around the world. By promising businesses a minimum number of customers, Groupon can offer deals that aren’t available elsewhere. Groupon brings buyers and sellers together in a fun and collaborative way that offers the consumer an unbeatable deal, and businesses a large number of new customers. To date, it has saved consumers more than $300 million and claims it...

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