Yesterday, Verizon launched a commercial campaign to highlight that they now have the iPhone 4 with one important feature: the ability to make calls. While they never mention their competitor (or humorously, even the iPhone itself), it’s clear who this was aimed squarely at: AT&T. But AT&T is not about to take the punches sitting down. Today, they have their own ad.
“Answers” shows a man in his office working when he receives a call on his iPhone. It’s his wife, wishing him a happy anniversary. Naturally, the man forgot. He quickly heads to Google on his iPhone and starts searching for a restaurant to make a reservation at. This is something that would not be possible with the Verizon version of the device.
The voiceover hammers their point home a little more directly than Verizon’s commercial did yesterday: “Only AT&T’s network lets your iPhone talk and surf at the same time.”
Of course, I’m going to assume the man has access to a computer in his office building. He could have just as easily hoped on that. But I digress — this is war!
I wonder what the over/under is on how many of these commercials we’re going to see? I’d bet the over.
AT&T Inc. (AT&T) is a holding company. AT&T is a provider of telecommunications services in the United States and worldwide. Services offered include wireless communications, local exchange services and long-distance services. AT&T operates in four segments: Wireless, Wireline, Advertising Solutions and Other. Its Wireless subsidiaries provide both wireless voice and data communications services across the United States, and through roaming agreements, in a substantial number of foreign countries. Wireline subsidiaries provide primarily landline voice and data communication services, AT&T...
Verizon Communications Inc. delivers broadband and other wireline and wireless communication innovations to mass market, business, government and wholesale customers. Verizon Wireless operates America’s largest wireless network that serves nearly 102 million customers nationwide. Verizon’s Wireline operations include Verizon Business and Verizon Telecom, which brings customers converged communications, information and entertainment services over Verizon’s fiber-optic network.