SharesPost Report: Groupon Is A Deal At $6 Billion

Erick Schonfeld

Erick Schonfeld is a technology journalist and the executive producer of DEMO. He is also a partner at bMuse, a product incubator in New York City. Schonfeld is the former Editor in Chief of TechCrunch. At TechCrunch, he oversaw the editorial content of the site, helped to program the Disrupt conferences and CrunchUps, produced TCTV shows, and wrote daily... → Learn More

Thursday, February 3rd, 2011

Groupon recently raised $950 million at a valuation of $4.75 billion and it is talking to bankers about going public at a $15 billion valuation sometime later this year. But what is it worth right now? SharesPost, a marketplace for private stock sales, just put out a report today estimating that Groupon’s is worth about $6 billion (between $5.95 billion and $6.07 billion to be exact).

It arrives at that number based on its own estimates of Groupon’s revenue growth and applying a multiple. (The report was prepared for SharesPost by NeXtup Research). The chart above shows the revenue estimates, going from $85 million in 2009 to $1.9 billion in 2015. The estimate for 2010 was $600 million, and for 2011 it is $920 million. These estimates are way more conservative than the $2 billion revenue run-rate we’ve reported previously (which would imply that Groupon will hit or surpass $2 billion in revenues this year). Of course, these numbers are only guesses since Groupon as a private company does not issue audited financials.

The report gives an in-depth background into Groupon’s business, how it compares to rivals like LivingSocial, and even the history of couponing. It provides a breakdown of Groupon’s customer demographics (68 percent are in the coveted 18-to-34 year old age bracket). The entire report is available on Sharespost.

Company: Groupon
Website: groupon.com
Launch Date: November 11, 2008
IPO: July 11, 2011, NASDAQ:GRPN

Groupon features a daily deal on the best stuff to do, see, eat, and buy in more than 565 cities around the world. By promising businesses a minimum number of customers, Groupon can offer deals that aren’t available elsewhere. Groupon brings buyers and sellers together in a fun and collaborative way that offers the consumer an unbeatable deal, and businesses a large number of new customers. To date, it has saved consumers more than $300 million and claims it...

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