Foodily Brings Social Goodness And Menu Sharing To Recipe Search Engine

Leena Rao

Leena Rao is currently a Senior Editor for TechCrunch. She recently finished graduate school at the Medill School of Journalism at Northwestern University, where she studied business journalism and videography. From 2004 to 2007, she helped lead Congresswoman Carloyn Maloney’s community outreach and relations efforts in New York City. She graduated from Columbia University in 2003, where she was... → Learn More

Tuesday, February 1st, 2011

There a plethora of recipe search sites on the web available to cooks, including AllRecipes, Epicurious, FoodTV and many others. Foodily is attempting to make recipe search more social today with an in-depth Facebook integration, menu planning, and more.

Foodily aggregates recipes from big name chefs on sites like FoodTV to up and coming bloggers. Results are actually presented side-by-side, which makes comparing recipes and ingredients side by side. It also makes searching for a recipe more like browsing through your latest Food&Wine magazine.

Through an integration with Facebook, recipes “liked” on Foodily will appear in your Facebook feed, and recipes your friends like will appear in your Foodily recipe search. Foodily also will allows anyone to create a Facebook event invitation that includes a menu, allowing friends to see what dishes are planned for events like dinner parties or pot lucks. Friends can comment on the menu, share their feedback and add additional dishes they want to bring.

While the recipe search engine space is crowded, what could help Foodily stand out is its social features, especially the menu integration with Facebook. Founded by former Yahoo employees, Andrea Cutright and Hillary Mickell, Foodily has raised $5 million from Index Ventures.

Company: Foodily
Website: foodily.com
Launch Date: 2010
Funding: $5M

Foodily offers a new way to search for recipes so you can easily browse through the broadest selection of recipes online — from big name chefs to up and coming bloggers — and zero in on the ones that are right for you. Foodily makes it their business to understand things like cook time, calories, and ingredients (even those that can fight cancer!) so that refining a search on any criteria is, well, easy as pie. For the first time...

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