Yammer Swings Back at Jive with a Survey and Salesforce with a Video (TCTV)

Sarah Lacy

Sarah Lacy writes for PandoDaily, a news site which she founded. She is also an award winning journalist and author of two critically acclaimed books, “Once You’re Lucky, Twice You’re Good: The Rebirth of Silicon Valley and the Rise of Web 2.0” (Gotham Books, May 2008) and “Brilliant, Crazy, Cocky: How the Top 1% of Entrepreneurs Profit from Global Chaos... → Learn More

Monday, January 31st, 2011

The social enterprise wars are heating up. Last week, Jive’s Tony Zingale came on to talk about a user survey that showed quantifiable value his customers were getting from Jive’s software and answer why Yammer and Salesforce get the bulk of the industry press.

I invited Salesforce’s Marc Benioff and Yammer’s David Sacks on the show if they wanted to rebut anything said. Sacks took me up on it, bringing his own user survey, a funny video aimed at today’s Chatter launch, and some fighting words.

All are below.


Company: Yammer
Website: yammer.com
Launch Date: September 10, 2008
Funding: $142M

Yammer (www.yammer.com) is an Enterprise Social Network that brings together employees, content, conversations, and business data in a single location. Built for the entrprise and loved by users, Yammer empowers employees to be more productive by enabling them to collaborate in real-time across departments, geographies, and business applications. Employees can create groups to collaborate on projects and share and edit documents. It is a new way of working that fosters team collaboration, employee engagement, and business transformation. The service can...

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