StrikeAd, the mobile ad startup, has raised a Series A round from German VC firm eValue, which has also backed the European video ad network, smartclip. As is often the case with regards to European investment, the actual amount remains undisclosed. However, it’s said to enable StrikeAd to “accelerate the development and deployment of its technology platform as well as help drive the company’s strategy for international expansion.”
In addition, StrikeAd has announced its new advisory board, which includes ex-CEO of Qype, Stephen Taylor (also formerly of Overture and Yahoo Europe), and Reza Behnam, previously a partner at IDG Ventures and the founder of online ad buying platform ADZ.
StrikeAd’s flagship product is described as a mobile advertising “Demand Side Platform”, which allows advertisers, agencies and brands to plan, optimise and deliver mobile ad campaigns. It does this by letting media buyers and planners create dynamic campaigns across multiple Supply Side Platforms, Ad Networks, operators and territories – via a single console – thus “reducing time, cost and complexity while offering greater control, better data, and improved ROI.”
The UK-based company was founded in July 2010 by Alex Rahaman and Simon Wajcenberg. StrikeAd has offices in London and New York.