• Live Facebook Press conference: Check-in Deals launches in Europe

    Monday, January 31st, 2011

    Mike Butcher is the European Editor for TechCrunch. A former grunge rock drummer, he became a long time journalist, and has since written for UK national newspapers and magazines including The Financial Times, The Guardian, The Times, The Daily Telegraph and The New Statesman. Mike is also a co-founder and shareholder of TechHub, a co-working space/service/community with several locations... → Learn More

    Facebook is today launching ‘Places Deals’ in the UK and Europe. Facebook users will be able to get discounts and special deals in shops, cafes and restaurants by checking in on Facebook Places on their smartphone.

    We’re live broadcasting the press conference above.

    The Telegraph broke an early story on this this morning.

    ‘Places Deals’ launched in the US last November with Macys, Gap and Starbucks.

    European partners will be: Starbucks, Yo Sushi, Mazda (Mazda 20% off an MX5), O2, Argos, Debenhams, Alton Towers and Benetton.

    Live now in Germany, France, Italy, Spain.

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    • http://bradtribbeck.tumblr.com Brad Tribbeck

      Everybody is getting in on the daily deals!

    • http://twitter.com/thebestyear Daniel Brown

      Not sure how many places i’m prepared to check into on Facebook. My friends already give me stick for posting too much stuff. Quite like my location app in a separate place at the moment. i.e. Foursq. Might change in the future

    • http://twitter.com/janelleblythe Janelle Blythe

      Sounds great. Still waiting to get places in NZ :-(

    • http://www.facebook.com/people/Jimmy-Wirsborg/526578993 Jimmy Wirsborg

      Man sound is awesomely bad..
      Anyone got a proper feed?

    • Anton Gaming Edge

      CAn you ask her to speak up?

    • http://jetlib.com/news/2011/01/31/live-facebook-press-conference-check-in-deals-launches-in-europe/ Live Facebook Press conference: Check-in Deals launches in Europe | JetLib News

      [...] Read the rest of this entry » [...]

    • http://twitter.com/AlmostThem Matt Holmes

      why do people in the press conference keep comparing it to groupon??? it’s completely different

    • http://www.myecodesk.com Michael

      deals!!!

    • http://whatleydude.com James Whatley

      Less Groupon, more Foursquare…

      PS Mike, listening to you mutter/grumble ‘Sigh, it’s *not* GROUPON’ was a definite highlight ;)

    • Dave

      Mike you are so rude!

    • Steve Jarrett

      Here at MePlease, we agree that Facebook Deals is a great way to start a mobile conversation with customers BUT everyone should remember that Facebook will retain all of the demographic data of users who check-in and like your places and deals.

      Thus, if businesses only provide a page and a Deal, they will have access only to an anonymous summary of that data and nothing more. This means that the conversation remains a one-to-many broad reaching communication that is generic and fairly anonymous.

      Although Facebook Deals will reach the early adopters willing to check-in at a place, it will not give businesses and marketers what they really want, which is better understanding of individual customers and their friends. We think it’s necessary to develop a strategy that ties social media and mobile together and keeps Facebook Deals as a component of that strategy – as a way to start initial conversations with customers.

      Also, at the moment Facebook Deals only allows you to offer one deal at a time, which means you can’t run different deals in different places and are very limited in scope of what you can offer to customers.

      I’m sure this will evolve as the weeks progress, but the pitfalls can’t be ignored!

    • http://www.facebookbiz.de/artikel/facebook-deals-startet-in-europa/ Facebook Deals startet in Europa

      [...] TechCrunch wurden die ersten offiziellen Partner für Facebook Deals in Europa vorgestellt. Wenig [...]

    • http://facebookmarketing.de/news/facebook-angebote-deals-in-deutschland-online-15-millionen-facebook-nutzer-in-deutschland facebookmarketing.de | Facebook Angebote (Deals) startet in Deutschland & 15 Millionen Facebook Nutzer in Deutschland

      [...] haben sind die Facebook Deals / Angebote ab heute auch in Deutschland verfügbar (Siehe TNW oder TechCrunch). Heute morgen hatten wir ja bereits über die Gerüchte im Blog berichtet. Zusammen mit dem Launch [...]

    • http://www.fbisdown.com/facebook-news/live-facebook-press-conference-check-in-deals-launches-in-europe-techcrunch/ Live Facebook Press conference: Check-in Deals launches in Europe – TechCrunch – Facebook Is Down

      [...] Live Facebook Press conference: Check-in Deals launches in EuropeTechCrunchFacebook is today launching 'Places Deals' in the UK and Europe. Facebook users will be able to get discounts and …Facebook launches 'Places Deals' in the UK and EuropeTelegraph.co.ukFacebook launches Places Deals in the UKTechRadar UKFacebook launches Places Deals for the UKFoneHome.co.ukUtalkmarketing -Marketing -Shiny Shinyall 16 news articles » Categories: Facebook News 31 January 2011 at 04:20 – Comments [...]

    • http://twitjobs.net Jason

      It’s pretty quiet…Mike, get closer – (remember police academy?)

    • http://twitter.com/adrehy adelyn ybanez

      deal or no deal,,,,,,,

    • http://www.hotel-newsroom.de/facebook/facebook-deals-startet-in-deutschland/ Facebook Deals startet in Deutschland | Hotel Newsroom

      [...] es heute Morgen noch Gerüchte, so steht seit der Pressekonferenz, die vor wenigen Stunden in London stattfand, fest, dass Facebook Deals – letztes Jahr bereits in den USA gestartet – ab sofort [...]

    • http://eu.techcrunch.com/2011/01/31/facebook-launches-places-deals-in-europe-but-the-media-keeps-confusing-it-with-groupon/ Facebook launches Places Deals in Europe – But the media keeps confusing it with Groupon

      [...] I fear it’s going to start confusing the hell out of people. At the press conference for the launch of Facebook Places Deals in Europe, several questions from the media amassed indicated that one or two either thought the [...]

    • Anonymous

      A more appropriate title could have been “Facebook Deals launches in UK,Germany, France, Italy, Spain” or “Facebook Deals launches in some parts of Europe”.

      Europe consists of at least 40 more countries. I don’t understand why they don’t launch it globally straight away? Is infrastructure and scaling a problem?

    • http://www.fbisdown.com/facebook-news/facebook-expands-places-deals-discount-service-to-five-european-countries-bloomberg/ Facebook Expands Places Deals Discount Service to Five European Countries – Bloomberg – Facebook Is Down

      [...] Inc. is expanding its Places Deals service to five European countries, offering users of the …Live Facebook Press conference: Check-in Deals launches in EuropeTechCrunchFacebook launches 'Places Deals' in the UK and EuropeTelegraph.co.ukFacebook [...]

    • http://www.kicero.be/2011/01/31/facebook-introduceert-places-deals-in-europa/ Facebook introduceert Places Deals in Europa » Clippy.be

      [...] Volgens TechCrunch is de dienst per direct te gebruiken in onder andere Duitsland, het Verenigd Koninkrijk en Frankrijk. Nederland en België worden niet genoemd; het is dus onduidelijk of Places Deals op de langere termijn deze kant op komt. Een pagina met uitleg over de Places- en Places Deals-diensten is in ieder geval wel in het Nederlands vertaald. [...]

    • http://fblog.futurebrand.com/facebook-places-deals-landing-in-europe/ “Facebook Places Deals” landing in Europe » FBlog

      [...] link to launch conference here [...]

    • http://www.cityvillelounge.com Phil

      Still no places here? :(

    • Laurence Moore

      would of been good to start filming when someone reaches the podium.

    • http://twitter.com/larakiara Lara O’Reilly

      Just a quick point: Marketing Week actually broke the story on Friday afternoon http://www.marketingweek.co.uk/disciplines/digital/facebook-to-unveil-argos-as-uk-deals-partner/3022860.article

    • http://www.webrazzi.com/2011/01/31/facebook-firsatlar-deals-avrupaya-giris-yapti/ Facebook Fırsatlar (Deals) Avrupa’ya Giriş Yaptı

      [...] Facebook’un markalara sunduğu fırsat özelliği Facebook Fırsatlar (Deals) Avrupa’ya giriş yaptı. Facebook Yerler (Places) özelliği henüz Türkiye’de aktif olmadığı için ülkemizde [...]

    • http://www.computerplanet.co.uk/systems/gaming/ Gaming PC

      This is going to be pretty big this year I reckon. There will be a few other companies attempting to the same thing as well – maybe even Foursquare perhaps.

    • Damien

      Last time I checked, UK was part of Europe…

    • http://twitter.com/markstanley Mark Stanley

      Still no places in Ireland even though Facebook have an office and lots of employees here.

    • http://x.co/M1Ta FREE Q&A on FaceAnswers.com!!!

      it can be a “Groupon killer” thanks to the huge number of FB users

    • http://twitter.com/FBPurity Facebook Purity

      tell them to install FB Purity, it lets you filter out message types that you dont want to see in your newsfeed, including Facebook Places check-ins : http://www.fbpurity.com

    • http://kivoit.com/high-tech/facebook-deals-les-premiers-partenaires-europeens-pour-lieux-1377 Facebook Deals, les premiers partenaires européens pour Lieux | Kivoit

      [...] une petite note pour vous signaler que Facebook vient d’annoncer le l’arrivée des premiers partenariats Européens pour l’application de géolocalisation [...]

    • http://alltopstartups.com Thomas Oppong

      Its all about deals now. Groupon on deals, Facebook on local deals, Google on Google offers,Livingsocial on deals, Foursquare on check-ins etc. Who knows maybe Microsoft, Twitter and Apple will join the train.

    • http://twitter.com/FBPurity Facebook Purity

      what this announcment really means is a tsunami of check in spam is going to be hitting our newsfeeds, if only there was a way to hide this crap from our feeds? well facebook dont give us the option to hide speciifc message types such as fb places etc. FB Purity to the rescue. FB Purity lets you hide the junk messages that you dont want to see in your newsfeed, get it here: http://www.fbpurity.com

    • http://www.facebook.com/tomas.franceschin Tomás Franceschin

      This service is quite appealing actually! It’s very different from Groupon and other deal sites, but it can be very useful for users on the go. Besides, it seems like a good attempt from Facebook to finally start making big money and expanding its business model into something really profitable. I wonder when this service will become available worldwide. This article explains the service quite well: http://blog.pinggers.com/2011/01/facebook-places-deals-now-available-in-europe/

    • http://www.marketing-in-restaurants.de/2011/01/linknotiert-facebook-deals-yelp-mobilehunger/ Linknotiert: Facebook Deals, yelp, MobileHunger – Blog über Marketing für Restaurants

      [...] Nach Diensten wie Groupon (citydeal), foursquare etabliert nun auch Facebook dem Trend der lokalen Angeboten in Deutschland – diese Funktion gibt es schon seit 1 Jahr in den USA. Hiermit steigt Facebook, das größte Onlinenetzwerk weltweit, in diesen heißumkämpften Markt ein. Im Moment befindet sich diese Funktion aber noch in einer Testphase bei ausgewählten Anbietern (u. a. Vapiano). In Kürze wird es jedem Unternehmen möglich sein, auf Facebook Places ein “Deal” hinzufügen zu können. http://eu.techcrunch.com/2011/01/31/live-facebook-press-conference-places-deals-announced/ [...]

    • http://www.facebook.com/people/Chandler-Bing/1154613335 Chandler Bing

      UK IS EUROPE!

    • http://www.tweaktab.nl/?p=57 Facebook introduceert Places Deals in Europa | TweakTab.nl

      [...] Volgens TechCrunch is de dienst per direct te gebruiken in onder andere Duitsland, het Verenigd Koninkrijk en Frankrijk. Nederland en België worden niet genoemd; het is dus onduidelijk of Places Deals op de langere termijn deze kant op komt. Een pagina met uitleg over de Places- en Places Deals-diensten is in ieder geval wel in het Nederlands vertaald. [...]

    • Just saying

      Actually, the UK is part of Europe. Europe is the continent, the UK is a country within Europe. Technically, it’s the United Kingdom of Great Britain and Northern Ireland and includes England, Scotland, Wales and Northern Ireland.

    • http://www.craftnation.com Loula

      “Starbucks, Yo Sushi, Mazda (Mazda 20% off an MX5), O2, Argos, Debenhams, Alton Towers and Benetton.” A seriously unimaginative selection. I hope this changes fast.

    • http://www.comunicacionymarcas.com/index.php/archives/422 Facebook Deals, el ‘Terminator’ de Foursquare

      [...] esto porque esta mañana se ha presentado en rueda de prensa el lanzamiento a nivel europeo el sistema ‘Deals’ (‘Ofertas’, en castellano), disponible en [...]

    • Thudula

      Why can’t you just UNSUBSCRIBE from Facebook? You can’t use any site that was ever involved with your Facebook account or unsubscribe will fail. In other words you can’t get rid of that account.

    • Hawkz99white

      Facebook keeps adding stuff and it can’t take care of what they now, they can’t even keep hacker’s from stealing personal accouts.

    • http://www.facebook.com/allan.gedan Allan Gedan

      Germany is Europe…UK is Great Britain…China is Asia

    • Croak45

      WRONG!

    • http://marketpilgrim.com/2011/02/01/212011-blogs-update/ 2/1/2011 Blogs Update « MarketPilgrim

      [...] Live Facebook Press conference: Check-in Deals launches in Europe [...]

    • Mom

      Everything you add to your facebook page is basically sold. Check out Spokeo.com and find out how much your home is worth, how many children you have, if you’re single or married, and ancestry if you posted it on facebook. People don’t realize how much info they put out there and if you haven’t redone your privacy its wide open. But privacy doesn’t protect you when you agree to add ons.

    • http://twitter.com/MadeleinesSpot Madeleine Tector

      Ohhh Thats great! we can now buy from EU and the UK, we have no jobs here and we are suppose to give some other country our business? We have a Macys, gap and starbucks right here , why are we supposed to go there to get a deal? Who is running these companies, will we know? I doubt that. I’ll spend my money here in America, its the least I can do as an American, How about they buy from us?

    • http://twitter.com/MadeleinesSpot Madeleine Tector

      I think Facebook is confused, we are not the big spenders anymore, they are hitting up the wrong country, we also have Macys , the gap etc. right here, I am certainly not going to have a conversation with details of my shopping habits to a foreign dealer, are they kidding?
      These days you really dont’ know whho you are buying from or dealing with in Europe, I’m surprised they have any stores left there. I’ll buy American thank you.

    • http://www.irumeurs.com/2011/02/01/facebook-lance-place-deals-en-france/ Bénéficiez maintenant de promotions locales avec Facebook | iRumeurs

      [...] a donné dans la soirée d’hier une conférence de presse dans laquelle ils ont annoncé le lancement de ‘Place Deals‘ dans le Canada et certains pays d’Europe dont la [...]

    • Mrsdacoop

      I agree. Lets support America and the jobs here.

    • Barney

      great britain is England Scotland and Wales…… the UK includes N. Ireland

    • http://www.facebook.com/profile.php?id=734407035 Johann Quassowski

      Yea, don’t buy from foreigners, just like the Nazis didnt buy from jews!!!111!! *facepalm*

      Ever thought of that these businesses are still American, even if they’re located in Europe? They pay taxes in America, which help you…. oh, wait, actually they don’t really pay much of any taxes, due to your loopholes in the tax system – so you partly got a point :P

    • http://www.facebook.com/profile.php?id=734407035 Johann Quassowski

      And the Channel Islands! ;P

      Very important for gambling… ;)

    • http://www.facebook.com/profile.php?id=734407035 Johann Quassowski

      no kiddin, Sherlock?

    • Camelback

      Facebook, isn’t that one of those evil American innovations?

    • http://www.facebookbiz.de/artikel/top-themen-der-woche-auf-facebookbiz-8/ Top Themen der Woche auf Facebookbiz

      [...] Auf TechCrunch wurden die ersten offiziellen Partner für Facebook Deals in Europa vorgestellt. Wenig überraschend ist Starbucks mit an Bord. Des Weiteren sind Yo Sushi, Mazda, O2, Argos, Debenhams, Alton Towers und Benetton mit dabei… [...]

    • http://twitter.com/Miss_Cybernaut Jelena Jovanovic

      Europe is continent :) UK is island!

      Ok, now seriously, I like this kind of deals. Only they are available only in Germany, France, Italy, Spain. Which is not fair :)

    • Admin

      OK, I can checkin in Euro. in the future
      http://www.globalwii.com

    • http://blackboard.devbda.com/off-the-pass-week-of-january-31-2011/ Off the Pass: week of January 31, 2011 | theblackboard.net

      [...] Watch a clip from this morning’s press conference at TechCrunch. [...]

    • http://sorebuttcheeks.blogspot.com/ steroids

      most of the deals have been pretty lame.

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