Smile-Scan: Omron Updates Its Smile-O-Meter

Serkan Toto

Dr. Serkan Toto is an independent consultant and advisor focusing on Japan’s web, mobile and social gaming industries. Based in Tokyo, he works together with financial institutions and startups worldwide. Serkan has been the Japan contributor for TechCrunch.com since 2008. He is sept-lingual, holds an MBA and is a PhD in economics. → Learn More

Friday, January 28th, 2011

In Japan, where customers aren’t considered kings but “gods”, the level of friendliness your employees show can make or break your business. That’s why it’s no surprise that it was a Japanese company, Omron, which was the first to develop a high-tech “smile-o-meter” [JP] in 2009 (as previously reported).

The device, dubbed Smile-Scan, analyzes the way you smile (by checking key spots like your mouth and eyes) before giving scores: a 100% score means you just showed the perfect smile, for example.

It turns out the Smile-Scan was a hit with the target group (mostly the service industry), as Omron recently updated the device. It now has a video training function, which helps users to improve their smile, for example.

Omron started offering the new system in Japan this week (price: $7,300). The company plans to sell a total of 200 units, but it probably won’t bring the Smile-Scan to other markets.

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