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BookArc Makes Promises For MacBook Air Experience, Speed And Style Among Them

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So you got a new MacBook Air. Big deal, right? How have you been using it on your desk? Surely you have an external monitor, trackpad and keyboard. But, somethings missing, isn’t it? Why lie the MBA flat on the desktop, especially since there is now the BookArc from 12 South.

Built from heavy gauge steel, the BookArc stand also features a built-in cable management system for us enginerds who like tidy workspaces. It neatly integrates the cables that must go on both sides of the MBA. The BookArc makes a lot of promises to improve your MBA experience. Not only with function and style, they claim that by using the MBA to power an external monitor, with the MBA closed, the computer is faster since the graphics only needs to power one monitor. Makes sense.

Available in February for $39.99, but you can sign up to receive notifications now.

Press Release

Charleston, SC, January 28, 2011 — Twelve South introduces a new version of its popular BookArc, designed exclusively for Apple® MacBook Air (Late 2010 models). The latest BookArc firmly grips the thin MacBook Air and includes a convenient built-in cable management system to keep cables in place for grab and go use. When BookArc is paired with a MacBook Air and external monitor, it offers a noticeable boost in power for graphics-intensive programs. BookArc for MacBook Air begins shipping next month (Feb) for $39.99. More information and images can be found at www.twelvesouth.com.
Like previous versions of BookArc, the MacBook Air model is fashioned from heavy gauge steel for stylish looks and a sturdy footprint. One convenient addition is built-in cable management. Since MacBook Air has inputs on both sides, the BookArc cable housing routes power, external display, USB and other cables behind the MacBook for a clean workspace. These cables stay tethered to the stand so you can easily get your Mac in and out quicker than ever

For those who use MacBook Air with an external display, a key benefit for BookArc is the performance boost it gives your Mac. If you connect MacBook Air to an external monitor and leave the MacBook open, video memory is split between the two displays. When working with MacBook Air in the closed position, resting in BookArc, 100% of the video memory is dedicated to powering the external monitor. This provides a notable boost in power when working with Aperture, Photoshop and other graphics- intensive programs.

“BookArc has been one of our most popular products, so it was only natural to create one for the thin new MacBook Air,” said Creative Director Andrew Green of Twelve South. “Some insightful feedback from customers led to some design tweaks, including the cable manager, making this the strongest BookArc to date.”

The arc-shaped stand elevates MacBook for a less cluttered workspace. A soft silicone insert firmly grips the second generation, 11 and 13-inch MacBook Air. Padded rubber feet keep the stand from leaving any marks on your work surface.

BookArc for MacBook Air begins shipping next month with a price of $39.99. An email list is available to alert customers when the BookArc for MacBook Air begins shipping. Users can sign up here.

About Twelve South

Twelve South is a company dedicated to making one-of-a-kind accessories exclusively for Apple products. The company was formed in 2009 by former executives from the fashion and consumer electronics industries, and its design team includes the original designers of landmark products like the Griffin iTrip and iCurve, and the DLO HomeDock and DLO Relaxed Leather cases. More information is available at http://twelvesouth.com.

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