ScreenReach raises £500,000 for its Screach app and platform for smartphones

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ScreenReach, maker of the Screach app and accompanying platform for creating interactive experiences on smartphones, has raised a second round of funding: £500,000 from Hotspur Capital Partners. This follows earlier investment from Tom Maxfield, a founder of Sage, shortly after ScreenReach graduated from the Difference Engine accelerator program. The new funds announced today will be used to “spearhead global growth”, says the Newcastle, UK-based company.

The Screach app – currently iPhone and Android – and ScreanReach platform is designed to make it easy for brands and developers to tie interactive smartphone experiences to other content, whether that be television programs, billboards and other digital signage. It uses its own XML-based development scripting language, known as ScreachXML, which promises a a write-once development process across multiple Screach-supported smartphone OSes.

As for the app itself, users enter a unique pin code to unlock those interactive two-way experiences such as games, quizzes etc., along with special offers and coupons. The app also uses the ‘check-in’ analogy along with awarding points and is able to track all of this interaction, therefore providing useful data to customers along the way.

One target for the ScreenReach platform is broadcasters who want to offer a so-called third screen experience, something that we’re seeing organically anyway with the rise of Twitter. And in fact, the Screach app has the ability to push updates out to Twitter, Facebook and Foursquare.

In terms of competitors, ScreenReach has plenty of cross-over and to varying degrees could be considered as competing with Foursquare itself, along with GetGlue, Miso and other location and object-based services.

Of note, having benefited from The Difference Engine, ScreenReach founder Paul Rawlings is now one of a hundred mentors of the newly launched Cambridge-based Springboard seed accelerator programme. Applicants to Springboard have until Sunday, 20th February to apply.

  • DHS

    Congratulations Paul – awesome news!

  • Tweets that mention ScreenReach raises £500,000 for its Screach app and platform for smartphones --

    […] This post was mentioned on Twitter by TechCrunch Europe, Karim Gargum, Phil Winstanley, David Haywood Smith, Paul Rawlings and others. Paul Rawlings said: RT @TCEurope: ScreenReach raises £500,000 for its Screach app and platform for smartphones by @sohear […]

  • Sebastian

    Baller !

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    […] 500K£ (580K€) auprès d’Hotspur Capital Partners dans un second tour de financement, annonce TechCrunch Europe. La somme permettra d’assurer le développement international de la […]

  • Ooh-tv: UK: ScreenReach Raises £500,000

    […] ScreenReach, which we featured in our Makers of Tomorrow’s Digital Media series last year, has raised £500,000 from Hotspur Capital Partners in a second round of funding, says TechCrunch Europe. […]

  • Anonymous

    Wow! Great result Paul. You make us (those in the north) proud. Hopefully, we will see you on the 23rd Feb in Manchester. Thought of an exit yet?

    Don’t forget to apply for our first ever Northern Tech Awards on 23rd March at Lowry Hotel – black tie – the northern style – all that!

  • A look back at Screenreach in 2011

    […] Hotspur Capital, taking the total invested in Screach to $1.2m.  The news was also featured in Tech Crunch Europe. It was pretty cool start to the […]

  • steroids

    their app isn’t very popular.

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