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After months of over-saturation, word on the street is that “‘Pivot‘ is the new ‘Fail.’” And while Instagram, Twitter, Foodspotting, Groupon have all successfully pivoted in recent years, it seems like everyone and their mother is doing it nowadays, to mixed results.

But if you are one of the desperate millions that is currently considering a pivot, there’s nothing better than learning from others’ experience, so here is an illustrative guide to the evolution of some famously pivot prone companies as well as predictions for their next moves.

Image: Sean Percival