From Now On We Will Only Be Using The Word 'Pivot' In Mockery

Alexia Tsotsis

Alexia Tsotsis is the co-editor of TechCrunch. She attended the University of Southern California in Los Angeles, CA, majoring in Writing and Art, and moved to New York City shortly after graduation to work in the media industry. After four years of living in New York and attending courses at New York University, she returned to Los Angeles in... → Learn More

Wednesday, January 26th, 2011


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After months of over-saturation, word on the street is that “Pivot‘ is the new ‘Fail.’” And while Instagram, Twitter, Foodspotting, Groupon have all successfully pivoted in recent years, it seems like everyone and their mother is doing it nowadays, to mixed results.

But if you are one of the desperate millions that is currently considering a pivot, there’s nothing better than learning from others’ experience, so here is an illustrative guide to the evolution of some famously pivot prone companies as well as predictions for their next moves.

Image: Sean Percival

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