DoNothingFor2minutes.com goes from zero to 1 million unique visitors in 6 days

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You’ve got to hand it to Alex Tew. The guy who came up with the MillionDollarHomePage to fund his university education, flamed out with another idea, and came back with another, still has a feel for the zeitgeist. I would not call him a traditional startup guy – more a creative working in the mass medium of the web.

His latest cleverly conceived idea, literally titled DoNothingFor2minutes, where you must not move the mouse of touch the keyboard for 2 minutes as an antidote for internet addiction, has become an internet property in it’s own right.

As you can see from the below, the site has gone from zero to 1 million unique visitors in 6 days, according to Tew, with the average time on site being 46 secs, or 836,401 minutes (580 days) of… nothing. It’s also been Re-tweeted 18,424 times.

Now clearly, this can’t last. Perhaps people will do it once and just not come back. But as a concept it is witty – and I still have the sound of the waves crashing on the shore playing the background as I write this post, so there is perhaps something else to be thought about here. Dwell time and engagement are two things web startups love, and Tew seems to have the knack of creating it.

  • http://www.competitionhunter.com Iain Haywood

    Good on him.

  • http://www.facebook.com/ericfontaine Eric Fontaine

    Great Buzz Guy. Congrats!

  • http://topsy.com/eu.techcrunch.com/2011/01/26/donothingfor2minutes-com-goes-from-zero-to-1-million-unique-visitors-in-6-days/?utm_source=pingback&utm_campaign=L2 Tweets that mention DoNothingFor2minutes.com goes from zero to 1 million unique visitors in 6 days -- Topsy.com

    […] This post was mentioned on Twitter by Mike Butcher, Poppy Dinsey, Hussein Ahmed, UK Tech News, European Innovation and others. European Innovation said: DoNothingFor2minutes.com goes from zero to 1 million unique visitors in 6 days http://bit.ly/dG5asH #techcrunch.eu […]

  • http://marcingrodzicki.com Marcin

    Mike, as far as I know it’s not true – the daily stats show UV per day, which means that if someone returned to the site every day for a period of 5 days, they would be counted as one visitor every day. You could only know the exact number if you took the aggregate data for the whole week, then GA would calculate how many UV really there were in the 6 day period. Aside from playing such a smart ass, I’d like to congratulate Alex, as the project obviously is a great success story of viral growth.

    • http://twitter.com/tewy Alex Tew

      hey marcin, that’s interesting. we have 95% new visits so i guess that means the stats above X 0.95?

      • http://marcingrodzicki.com Marcin

        Possibly, I’m not an expert here, know only what I learned from Web Analytics 2.0, but this was a very particular case mentioned there to be watched when calculating website stats (and GA was mentioned as being misleading in this aspect). The method of calculating AUV in GA might have changed since then. Concerning how many of your visits were new visits, I think both stats should be pretty close anyway, so good job :)

      • http://tjp.hu/ Janos P Toth

        To out-annoying-smartass that, if you add up all the daily unique visitors, you’re getting 1111341, so GA was right this time: it actually calculated AUVs for the whole period when saying
        1090958.

      • http://marcingrodzicki.com Marcin

        Well, then obviously I was wrong :)

      • http://tjp.hu/ Janos P Toth

        To out-annoying-smartass that, if you add up all the daily unique visitors, you’re getting 1111341, so GA was right this time: it actually calculated AUVs for the whole period when saying
        1090958.

      • http://tjp.hu/ Janos P Toth

        To out-annoying-smartass that, if you add up all the daily unique visitors, you’re getting 1111341, so GA was right this time: it actually calculated AUVs for the whole period when saying
        1090958.

      • http://tjp.hu/ Janos P Toth

        To out-annoying-smartass that, if you add up all the daily unique visitors, you’re getting 1111341, so GA was right this time: it actually calculated AUVs for the whole period when saying
        1090958.

      • http://tjp.hu/ Janos P Toth

        To out-annoying-smartass that, if you add up all the daily unique visitors, you’re getting 1111341, so GA was right this time: it actually calculated AUVs for the whole period when saying
        1090958.

      • http://tjp.hu/ Janos P Toth

        To out-annoying-smartass that, if you add up all the daily unique visitors, you’re getting 1111341, so GA was right this time: it actually calculated AUVs for the whole period when saying
        1090958.

      • http://tjp.hu/ Janos P Toth

        To out-annoying-smartass that, if you add up all the daily unique visitors, you’re getting 1111341, so GA was right this time: it actually calculated AUVs for the whole period when saying
        1090958.

    • http://www.facebook.com/profile.php?id=734407035 Johann Quassowski

      And as far as I know, having worked with GA for quite a while, it actually is exactly true as Mike stated ;)

  • Bluepassion

    if you had that many visitors why hardly any sharing & retweeting was blocked when it got to me most people can get it other places

  • AB

    Why do these dicks have to find a flaw or “discrepancy” in projects that are hugely successful?
    Envy? Realisation that their fucktards and couldn’t ever imagine being smart enough to think of something that works well?
    Hats off to Alex. 1m uu’s in 6 days is outstanding, whichever way you want to manipulate or analyse the numbers.

  • http://twitter.com/AndyWhyteUK Andy Whyte

    Hah Mr Tew does it again :D

    I wonder how many copies this idea will spawn? ‘relaxfor2minutes.com’ ‘donothingfor12seconds.com’ etc etc just like Million dollar homepage did.

  • mandy

    I just saw that Ben Dowling from Geomium was involved too.

  • http://fr.techcrunch.com/2011/01/27/le-nouveau-site-du-createur-de-million-dollar-homepage-depasse-1-million-de-vu-en-6j/ Le nouveau site du créateur de Million Dollar Homepage dépasse 1 million de VU en 6j

    […] d’un article de Mike […]

  • http://twitter.com/SusanneLuxury Susanne Luxury
  • http://www.the-monitors.com/2011/02/02/donothingfor2minutes/ DoNothingFor2minutes – The Monitors

    […] techcrunch.com […]

  • Tolga

    There is a copycat form Europe I would like to announce…they offer three themes and it is kindda linked to a daily deal website… not bad. but will it have effect?

  • Anonymous

    I got a triple space on the MillionDollarHomePage back in the day. Great to see this.

  • Admin

    OMG!
    unbeliveable
    http://www.globalwii.com

  • Alvaro1412

    Version in Portuguese: http://www.naofacanada.com.br/

    • Alvaro1412

      Versão em português: http://www.naofacanada.com.br/

  • http://sorebuttcheeks.blogspot.com/ steroids

    dumbest idea for a site ever.

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