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  • PicPlz Adds Dropbox Support To Preemptively Cure Filter Regret

    Mg Siegler

    MG Siegler is a general partner at Google Ventures and a columnist for TechCrunch, where he has been writing since 2009. Previously, MG was a general partner at CrunchFund. And before TechCrunch, MG covered various technology beats for VentureBeat. Originally from Ohio, MG attended the University of Michigan in Ann Arbor, MI. He’s previously lived in Los Angeles where he worked... → Learn More

    Tuesday, January 25th, 2011

    We’ve all walked down the street and seen someone with a weird tattoo and thought, “they’re going to regret that later”. What may seem cool at the time, might not seem so cool years from now. Is it possible that the current crop of mobile photo filters will lead to the same type of regret? PicPlz clearly thinks it’s possible.

    A new feature the service announced today is Dropbox integration. This nifty ability has been turned on from the backend, so iPhone, Android, and web users can use it immediately. And if you do use it, you’ll be able to automatically save both your original photo and your filtered photo to your Dropbox account in the cloud.

    It’s a cool integration that’s a good idea. I’m sure we’ll see more mobile services utilize it.

    But the reasoning behind PicPlz’s move here is just as interesting. As they write:

    This way, you can use picplz to post images with filter effects and not worry about:

    Permanently and irreversibly altering your valuable pictures

    Leaving the unfiltered version of the picture trapped on your phone

    While PicPlz, like rivals Instagram and Hipstamatic, is built around the idea of taking and sharing photos that have been altered using filters, they’re also clearly aware that some users are hesitant to do this. In fact, there’s no shortage of people who think this type of behavior is simple a fad that will pass. And then we’ll all be longing for our original, unfiltered pictures — we’ll want to remove the tattoos.

    Whether that’s true or not remains to be seen. Plus, both PicPlz and Instagram have already allowed you to save both the original version of a picture and the filtered version. But this new integration does make it a bit easier  to not think about.

    Product: picplz
    Website: picplz.com

    picplz is a location-centric photo streaming service developed by Mixed Media Labs. picplz works for both Android and iPhone phones. Once photos are uploaded users can apply great looking photo effects. The service is integrated with Facebook, Twitter, Flickr, Tumblr, Dropbox, Posterous & Foursquare.

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    Company: Dropbox
    Website: dropbox.com
    Launch Date: June 1, 2007
    Funding: $257M

    Dropbox was founded in 2007 by Drew Houston and Arash Ferdowsi. Frustrated by working from multiple computers, Drew was inspired to create a service that would let people bring all their files anywhere, with no need to email around attachments. Drew created a demo of Dropbox and showed it to fellow MIT student Arash Ferdowsi, who dropped out with only one semester left to help make Dropbox a reality. Guiding their decisions was a relentless focus on crafting a...

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