Mobile advertising startup Celtra has raised $5 million in Series A funding from GrandBanks Capital and Fairhaven Capital.
Celtra develops a self-service mobile ad platform, called AdCreator, which is a one-stop-shop SaaS for display ad creation, trafficking, tracking and ad optimization. Celtra’s rich media ads can then be integrated into Jumptap, AdMarvel, Amobee, Mojiva, Nexage, Smaato, Sympatico, Pandora and DoubleClick DART. And the platform offers analytics to show brands how users are interacting with their ads.
The startup has worked with a number of high-profile brands such as Starwood Hotels, Kmart, NBA and Evian to create rich media mobile advertisements that resemble Apple’s iAd. Of course, Celtra’s ads can be published on both iOS devices as well as Android devices.
Celtra provides a Web based self-service platform for creation, ad trafficking, tracking and optimization of rich media mobile display advertising ads. Celtra’s AdCreator allows publishers, ad networks and media agencies to easily create, distribute and measure rich media ads across all major OS platforms and numerous mobile devices. Celtra’s AdCreator offers unmatched flexibility for creative campaign execution and best-in-class mobile ad formats. Celtra ads are certified to run on leading mobile ad networks, mediation platforms and some of the premium...
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