Shopperhive has launched today as yet-another price comparison site for the UK.
Founded by Marcin Rosinski, an employee at TwitJobSearch, which has its own “in-house incubator program”, the site’s main pitch is that along with a proprietary shopping engine it aggregates video product reviews from YouTube and the like, as well as finding any available discount codes.
These are found using “semantic tools and indexing protocols” from the Web in general but also via links embedded in social media. That probably means Twitter, given Rosinski’s employer. So far Shopperhive has indexed 22,000 product reviews from YouTube.
Users can search for specific products or brand as well as browse by brand or product category. The revenue model is a low hanging one: a kick back via affiliate links should a user go on to make a purchase. In addition to price comparisons, discount codes and those aggregated user video reviews, Shopperhive’s features include price alerts, a watch function for additional reviews and discount codes, monthly newsletters (for those that opt-in), product wishlists and a shopping history via the site. The latter suggests a certain amount of valuable data being harvested and stored, perhaps offering another potential revenue stream i.e. targeted advertising and offers.
Users can also pen their own reviews directly on the site and those ‘wishlists’ can be shared via email and the usual social networks.