A report on Mashable shows that Google will be imminently launching a Groupon clone, called Google Offers. By the look of the documents they have received from a source this product seems like it would be your run of the mill Groupon clone, “A Google Offer is a daily deal that enables subscribers to pre-purchase products and services at an attractive discount.” Ha.
Sean McCann adds another piece of the puzzle with a Google hosted Google offers logo, of the URL https://www.google.com/images/logos/offers_logo.gif. It matches the one in the document below. The 404 page for http://google.com/offers is also graphically unique from those of http://google.com/test and http://google.com/deals, which both land on similar pages.
Last time the search giant attempted a foray into the deals space, it reportedly offered Groupon itself $6 billion for an acquisition. Groupon didn’t bite and looks to be progressing towards an IPO at a $15 billion valuation.
I’ve contacted Google for a confirmation and will update this post when they respond.
Update: Google confirms that this is indeed their Groupon clone in a statement to Search Engine Land.
“Google is communicating with small businesses to enlist their support and participation in a test of a pre-paid offers/vouchers program. This initiative is part of an ongoing effort at Google to make new products, such as the recent Offer Ads beta, that connect businesses with customers in new ways. We do not have more details to share at this time, but will keep you posted.”
Groupon features a daily deal on the best stuff to do, see, eat, and buy in more than 565 cities around the world. By promising businesses a minimum number of customers, Groupon can offer deals that aren’t available elsewhere. Groupon brings buyers and sellers together in a fun and collaborative way that offers the consumer an unbeatable deal, and businesses a large number of new customers. To date, it has saved consumers more than $300 million and claims it...
Google provides search and advertising services, which together aim to organize and monetize the world’s information. In addition to its dominant search engine, it offers a plethora of online tools and platforms including: Gmail, Maps, YouTube, and Google+, the company’s extension into the social space. Most of its Web-based products are free, funded by Google’s highly integrated online advertising platforms AdWords and AdSense. Google promotes the idea that advertising should be highly targeted and relevant to users thus providing...