Adteractive has been around for a while (since 2000) but this is the first institutional financing ever raised by the company. The performance-based marketing services company says it delivers over 1.5 million customers and leads to clients across select consumer verticals on a monthly basis.
Its clients include US universities and colleges, financial institutions like HSBC and Citi, but also companies like Netflix, eMusic and Time Inc.
We’ve contacted the company to see if we can more details about the funding round.
Adteractive is an online advertising company focused on lead generation for its clients. Adteractive manages interactive customer acquisitions and billing clients for each new prospect on a pure CPA basis. Clients pay on a performance basis.