Hipster is location-based Q&A – call it Quora for where you are

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Suddenly people are talking about Hipster.

Ok, let’s clarify that. A group of tech enthusiasts in San Francisco are talking about what Hipster might actually be, since Hipster CEO Doug Ludlow has so far refused to say what Hipster is about. And it’s producing what appears to be a case study in viral marketing.

Luckily, all this talk is producing answers and sure enough TechCrunch readers have come up with the answers in our comments.

For Hipster appears to be a Q&A site built around your current location. Let’s call it a ‘Quora for location.’ And it even looks like Quora. Check out the below screen grab from Google cache.

But more interesting is that this business already exists in the form of Loqly, a mashup of Google-powered search, local experts and real time answers. See the video below.

Indeed, even the venerable Ask.com has an iphone app based on location.

  • http://www.justinherrick.com Justin Herrick

    Interesting. Sadly apps like this will only be useful to those in big cities.

  • http://www.justinherrick.com Justin Herrick

    Interesting. Sadly apps like this will only be useful to those in big cities.

  • http://twitter.com/AReallySadPanda Zack Millard

    Doesn’t look like it’ll be that impressive. It doesn’t help that they called the app “Hipster”, either.

    • distractmefrom.com

      yeah.. the naming around the brand is all wrong.

      Will the emos, hip hops, jesus lovers, mainstream, alt, blipster, relate to a hipster brand for local Q &A? I don’t think so. It’s such a heavily loaded term. I guess we’ll have to wait and see.

    • distractmefrom.com

      yeah.. the naming around the brand is all wrong.

      Will the emos, hip hops, jesus lovers, mainstream, alt, blipster, relate to a hipster brand for local Q &A? I don’t think so. It’s such a heavily loaded term. I guess we’ll have to wait and see.

  • http://www.facebook.com/jessewaites Jesse Waites

    I’m personally too worried about Hipster having this much competition, I’d be more worried for Ask.com- The best marketer will be the victor, in my humble opinion.

    • http://twitter.com/jonmilani Jon Milani

      What is ask.com?

  • http://twitter.com/chiup01 Paul Chiu

    Check out Babbleville (babbleville.com). It allows for more functions and is already available to use in Beta form. You can use it via the website or via the iPhone or Android app. A completely revamped version will be out in a few weeks.

  • http://twitter.com/chiup01 Paul Chiu

    Check out Babbleville (babbleville.com). It allows for more functions and is already available to use in Beta form. You can use it via the website or via the iPhone or Android app. A completely revamped version will be out in a few weeks.

    • http://twitter.com/a_ucentric_org BullyBoy Arrington

      Sorry, we only report PAID content here at TechMuncher

      Don’t you fools get that YET?

  • http://twitter.com/codecdictionary codecdictionary

    dropped a pebble in water – created some wrinkles – face off.

  • Random

    Bullshit reporting. Location based Q&A… Get over your cliched reporting TC. It sounds shit when you start dancing like a peacock in front of Quora.

  • GUEST

    How will this effect Techcrunch’s investment in Quora?

    • http://twitter.com/a_ucentric_org BullyBoy Arrington

      Welcome to the *next big thing* according to the (paid) techcrunch fools

  • http://jetlib.com/news/2011/01/18/hipster-is-quora-plus-location-%e2%80%93-or-qa-for-where-you-are/ Hipster Is Quora Plus Location – Or Q&A For Where You Are | JetLib News

    […] Read the rest of this entry » […]

  • lyndsay

    Ha. Anyone else notice the “there/their” typo when the video answers the taco question? Woopsies.

    • http://twitter.com/a_ucentric_org BullyBoy Arrington

      Typical TC heroes…

    • http://twitter.com/nishantpant nishantpant

      Ha! I would blame that on the annoying spelling corrector on the iPhone..keeps changing my words all the time. But I checked http://loqly.me. That looks like a true hybrid of Yelp + Quora + Ask.

  • http://justinpaine.com xxdesmus

    meh … can’t say I’m intrigued, and what a remarkably stupid name.

    • http://twitter.com/jonmilani Jon Milani

      As opposed to what, Google?

  • http://www.jonlim.ca/ Jon Lim

    I guess we don’t have enough Q&A sites as it is.

    • Andrea

      No one ever complains about having too many Fast food restaurants in U.S. Why do you then complain about too many Q&A sites. Competition is healthy…the good ones win in the end. Whatever it is, these entrepreneurs should be respected no ridiculed for at least trying something knowing that they can fail.

  • Phil

    Hopefully hipsters are better at making websites than they are at opening cans . . .

    • Jason_newport

      I live in Austin, nothing but Hipsters, douche bags. They can be two years out of college but apparently know everything! And wear tight jeans and long facial hair. Its like a really smart Grizzly Adams at age 20.

  • http://pulse.yahoo.com/_7SU3MBZFRWDYAQ2SJ4YTPWO7VM Liming

    So it’s like a forum focused around different cities. How exciting.

    • Anonymous

      Don’t worry, it’ll fade away in about 6 months, and the founders will walk away with their cash, start some other crap site, rinse and repeat.

      • http://pulse.yahoo.com/_7SU3MBZFRWDYAQ2SJ4YTPWO7VM Liming

        I need to get a new washer. My washer is taking away my money!

  • http://pulse.yahoo.com/_7SU3MBZFRWDYAQ2SJ4YTPWO7VM Liming

    So it’s like a forum focused around different cities. How exciting.

  • http://twitter.com/eranevenkesef Eran Even-Kesef

    Great journalism. Thanks for finding out what they are going to do.

    • http://gorumors.com Anand

      Was it sarcasm or do you really think TC is totally intrigued by this “stealth” startup?

    • http://gorumors.com Anand

      Was it sarcasm or do you really think TC is totally intrigued by this “stealth” startup?

  • http://twitter.com/VacaRelation VacationRelation.com

    Enough giving these guys anymore publicity then they need. Too late trying to use a word that is about to fade in terms of “coolness”. Seems like TC is in bed with them and Quora

    Shameless plug – http://www.vacationrelation.com <- adding social to travel

  • http://twitter.com/VacaRelation VacationRelation.com

    Enough giving these guys anymore publicity then they need. Too late trying to use a word that is about to fade in terms of “coolness”. Seems like TC is in bed with them and Quora

    Shameless plug – http://www.vacationrelation.com <- adding social to travel

  • http://silentworks.co.uk/ Andrew Smith

    So who leaked this info? TC already knew what Hipster is about before even mentioning it.

  • Anonymous

    “Suddenly people are talking about Hipster…Ok, let’s clarify that. A group of tech enthusiasts in San Francisco are talking about what Hipster might actually be…”

    No, lets clarify further. Only Techcrunch is talking about Hipster. And I can see it coming – MC Siegler weighing in with “Hipster is Cool and You Should Like It” article, Alexia doing a “Hipster is, Like, Hip” article, some “guest writer” doing a 10,000 word advertorial on it, then as the Techcrunch hype machine mounts the inevitable “Wow Hipster is really exploding!” articles.

    Man, I am really not looking forward to this.

    • http://twitter.com/mikebutcher Mike Butcher

      Oh man! You totally spoiled our surprise! ;-)

    • Chex Mix

      The most amazing comment ever. Hipster probably will explode (perhaps BECAUSE of TechCrunch advertising it), but the trend TechCrunch follows with every one of these small startups that over a year grow to be a little less small (or sometimes huge) is hillariously predictable: Twitter, Quora, Zynga, Spotify, Groupon, Soluto, UJam, and more.

      If Hipster gets closer to the size of the first 5 companies I mentioned, there will also inevitably be posts on “What Makes Hipster Different/Better than Loqly and Others?” and “A Different Take on Hipster: Why it Will Fail” (probably by Schonfeld or however you spell it).

      Jokes aside though, Q&A is still hot and Local is the next logical step for Q&A services. It’s not surprising that Hipster is doing something Loqly was already doing. Over the next year, there will probably be several more local Q&As popping up. The real threat will come when existing Q&As that already have large user bases (like Quora) start doing Local. They could crush Hipster and Loqly before they even get off the ground.

      • Billy M.

        Another interesting thing I noticed in the Loqly video is that they are focused on questions about businesses. You choose a business first and then ask your question. I really like this because this over time will end up accumulating F.A.Q for all businesses around you. Whereas, hipster just allows you ask an open ended question like quora/vark. i.e the questions have no other context other than your geolocation.

      • http://twitter.com/jonmilani Jon Milani

        And how exactly do you know this to be the case?

      • http://www.facebook.com/lassikin Lassi Kinnunen

        there was a point in the techcrunch post that there’s a variety of other startups doing this. and indeed, have been for years. it’s friggin hard to get people to use it.

    • http://twitter.com/consciousness justin

      Hypester.

  • http://twitter.com/a_ucentric_org BullyBoy Arrington

    “Hipster CEO Doug Ludlow has so far refused to say what Hipster is about”

    So let me get this straight Mike….

    You are actually PESTERING a *FAIL* for comments whilst ignoring ALL THE OTHER STARTUPS IN THE ENTIRE WORLD THAT ARE INFINITELY BETTER THAN THIS CRAP?

    TechCrunch blogger know NOTHING. You are a BLOGGER_FAIL

    This lame-assed-shit got flamed on YC and is a total *FAIL* How don’y you tech-gods not know this??????????????????????????????????????????????????????????????????????

    How much are you being paid for this PR regurgitation TC?

    Anyone sense another QUORA coming on?

  • Shreail

    Isn’t this how the car industry has survived…making knock-offs…lol

  • http://www.w2lessons.com Michael Woloszynowicz

    Seems like this trend is becoming a good business strategy. Find existing businesses that are successful and not too complex and add location awareness, build a minimum viable product, and then do an invite only beta launch to build buzz. If it doesn’t work then rinse and repeat.

  • http://www.intozeweb.fr/2011/01/le-mystere-hipster-resolu/ Le mystère Hipster résolu « intozeweb.fr

    […] via techcrunch […]

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