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Populis, the “European Associated Content”, acquires blog network Blogo for €6m

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Populis (formerly GoAdv), which we’ve previously described as the “European Associated Content”, has just announced that it’s acquiring Blogo, a blog network that operates in Europe and South America owned by Dada, the Italian web publisher part owned by RCS MediaGroup. The acquisition price is pegged at €6 million.

The “thematic blog network” consists of over 250 bloggers who cover 70 niches spanning subjects such as automotive, sport, finance and the arts. It targets the UK, France, Spain, Italy and Brazil, boasting around 100 million page views a month, says Populis, citing Nielsen stats as of November 2010.

Blogs in the network include Dasmarias in Brazil, Cotilleoblog in Spain, Autosblog in France, TwoWheels in the UK and Tvblog in Italy.

To that end, Populis is talking up the acquisition as a giving the company access to “high quality multilingual content in 5 key countries” upping its content production to a total of 35,000 items per month and giving it a reach of 24.8 million unique monthly users, this time citing Comscore’s November 2010 stats. In particular it gives Populis an opening into the South American market, while the company will retain Blogo’s office in Milan along with its international team.

  • http://jetlib.com/news/2011/01/17/populis-the-%e2%80%9ceuropean-associated-content%e2%80%9d-acquires-blog-network-blogo-for-e6m/ Populis, The “European Associated Content”, Acquires Blog Network Blogo For €6M | JetLib News

    […] Read the rest of this entry » […]

  • http://x.co/Lp4V the DOT mail TLD support site!

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    good, it’s the blog network where I post my comments more often in Italy! :)

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  • http://www.thewebobserver.it/2011/01/17/populis-acquires-the-italian-blognetwork-blogo/ Populis acquires the italian blognetwork Blogo | The Web Observer

    […] O’Hear at Techcrunch Europe reports that Populis, the european firm formerly known as GoAdv, today has announced that it’s acquiring […]

  • http://www.oddities.us Oddities.Us

    With 100 million page views per month / 24.8 million uniques, thats pretty much worth the purchase price.

    http://www.oddities.us

  • http://www.buyelectro.com/54850-populis-the-european-associated-content-acquires-blog-network-blogo-for-6m-steve-oheartechcrunch-europe.htm Populis, the “European Associated Content”, acquires blog network Blogo for €6m (Steve O’Hear/TechCrunch Europe) | BuyElectro.com

    […] O’Hear / TechCrunch Europe: Populis, the “European Associated Content”, acquires blog network Blogo for €6m  —  Populis (formerly GoAdv), which we’ve previously described as the […]

  • http://www.micheleficara.com/2011/01/18/i-blog-rendono-per-chi-li-vende-dadarcs-vende-blogo/ I Blog rendono (per chi li vende) – Dada/Rcs vende Blogo | analogica_mente // digitale

    […] Populis, the “European Associated Content”, acquires blog network Blogo for €6m. […]

  • http://eu.techcrunch.com/2011/03/17/fubles-raises-e300k-to-help-you-organise-soccer-games/ Fubles raises €300k to help you organise soccer games

    […] an investor in Yoox, Tiscali and Venere. Other investors include Marco Magnocavallo, who recently sold Blogo, Gianandrea Cherubini, a partner at Vantage Investment Management and Carmine Giangiulio of […]

  • http://eu.techcrunch.com/2011/04/06/populis-reaches-26-million-unique-monthly-visitors-revenues-up-to-58-million-euros/ Populis reaches 26 million unique monthly visitors, revenues up to 58 million euros

    […] brands include Excite Europe, Better Deals, Nanopublishing, Blogosfere and the recently acquired Blogo. All in all, the Populis network encompasses 550 fully owned and operated websites in 8 […]

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  • http://eu.techcrunch.com/2011/09/15/populis-acquires-germanys-largest-blog-network-mokono-for-e8-2-million/ Populis acquires Germany’s largest blog network mokono for €8.2 million

    […] vertical media publisher Populis, which we’ve likened to Europe’s Demand Media or Associated Content in the past, this morning announced that it has acquired Berlin-based mokono, Germany’s […]

  • http://startuphelp.us/?p=14416 Populis Acquires Germany’s Largest Blog Network – mokono – For $11.4 Million | Startup Help

    […] vertical media publisher Populis, which we’ve likened to Europe’s Demand Media or Associated Content in the past, this morning announced that it has acquired Berlin-based mokono, Germany’s […]

  • http://www.webrazzi.com/2011/09/16/populis-monoko-satin-aldi/ Avrupalı Populis Almanya'nın En Büyük Blog Ağı Mokono'yu Satın Aldı

    […] adı GoAdv olan Populis bundan önce de Excite Europe‘a 2,7 milyon Euro, Blog.it‘e 6 milyon Euro […]

  • http://www.dobrum.com/avrupali-populis-almanya%e2%80%99nin-en-buyuk-blog-agi-mokono%e2%80%99yu-satin-aldi.html Bodrum Bilgisayar | Tel : 313 05 05 | Dodrum Bilgisayar | Avrupalı Populis Almanya’nın En Büyük Blog Ağı Mokono’yu Satın Aldı | Dobrum Bilgisayar

    […] adı GoAdv olan Populis bundan önce de Excite Europe‘a 2,7 milyon Euro, Blog.it‘e 6 milyon Euro […]

  • http://www.certificationkey.net/exams/642-813.php Daniela Molly

    In peculiar it gives Populis an passageway into the Southeast English industry, piece the organization present continue Blogo’s office in Metropolis.

  • http://www.certificationkey.net/exams/642-813.php Testking 642-813

    Italia and Brasil, boasting around 100 cardinal page views a month, says Populis, citing Nielsen stats as of November 2010.

  • http://www.certificationkey.net/exams/642-813.php Testking 642-813

    Italy and Brasil, jactitation around 100 cardinal industrialist views a period, says Populis, citing Nielsen stats as of November 2010.

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