Netflix Removes A Single Feature, Instantly Pisses Off Customers

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Today, Netflix posted on their blog that the “Add to DVD Queue” will be removed from streaming devices. It makes sense, right? If you can watch the content on a streaming device, then what’s the point of adding it to a DVD queue? Well, that just doesn’t sit right for some of Netflix’s customers. And some of their reasoning just doesn’t make sense.

One commenter says,

“You’re just killing off DVD subscriptions one step at a time. First the price hike, Blu-Ray surcharge, and now this. When optical media goes, so do I.”

I think someone may be on to Netflix’s ultimate plans of getting rid of optical media. Many people are already using the Streaming-only option and ditching disc entirely. So it makes sense for Netflix to follow the trend with their customers, keeping up with physical media is expensive, and we already know how some of their competition is faring. As long as Netflix keeps striking up content delivery deals, we’ll all be happy.

Another commenter writes,

“This is a bad idea. If I search for a movie and it’s not available to watch instantly I do not want to have to get up and log into my computer to add it to my queue, if I’m even at home. Why not just add it from there?”

Here we have another great point. Why should anyone have to get off the couch that has been sat in comfortably for hours? Hopefully, there is a point. The director of product management, Jamie Odell, says,

“We’re doing this so we can concentrate on offering you the titles that are available to watch instantly. Further, providing the option to add a DVD to your Queue from a streaming device complicates the instant watching experience and ties up resources that are better used to improve the overall streaming functionality.”

What we hope this means, is that all of their content is coming to watch instantly; because we agree, the precious time we have when browsing through titles should go towards getting the content, whether by physical media or watch it now. While it is inevitable for a digital-only Netflix, they must be careful to not upset their core customers — the ones that have been in it since the beginning.

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