Web-based survey giant SurveyMonkey has acquired a 49.9 percent interest in privately owned Clicktools, a survey provider on Salesforce.com’s business app marketplace AppExchange.
Clicktools and SurveyMonkey will also form a partnership that will provide joint customers cloud-based survey tools integrated with Salesforce CRM.
As part of the investment, SurveyMonkey’s VP of Business Strategy, Brent Chudoba, and VP of Business Operations and Finance, Tim Maly, will join Clicktools’ Board of Directors.
Other terms of the investment were not disclosed.
Clicktools, founded in the United Kingdom back in 2000, provides a robust solution for creating surveys, scripts and forms with tight Salesforce integration. For example, survey responses can be linked to any information in Salesforce CRM and certain survey responses will trigger specific follow-up actions with customers.
Last November, SurveyMonkey completed a debt financing round to the tune of $100 million, and the company says it is actively evaluating additional opportunities to partner and invest in “complementary businesses and geographies”.
The last acquisition the company made was phone-based survey company Precision Polling in June 2010 (after learning about the company on TechCrunch).
SurveyMonkey Inc. is the world’s largest survey company, helping customers collect over 1.5 million online survey responses every day. SurveyMonkey has revolutionized the way people give and take feedback, making it accessible, easy and affordable for everyone. The company was founded in 1999 with a focus on helping people make better decisions, and has built technology based on over 10 years of experience in survey methodology and web development. Customers include 99% of the Fortune 500, academic institutions, small...
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