Exclusive - SmallRivers, the Switzerland-based company behind Paper.li, a service that taps social streams from users and turns them into personalized online newspapers, has just raised $2.1 million in funding from Highland Capital Partners, SoftBank Capital and Endeavour Vision.
The fresh capital and relations will service to grow SmallRivers' team, establish partnerships with global service and content providers and set up shop in the United States and Asia. For starters, SmallRivers is planning to move part of its team from Switzerland to California.
Paper.li aggregates and filters news from social networks like Twitter and Facebook and turns the incoming content into personalized daily online ‘newspapers' (examples for ‘Technology').
Launched last summer, Paper.li currently boasts 2 million unique users, operates in four languages (English, Spanish, German and French) and publishes 140,000 user-created daily newspapers. Read more about what they're doing here.
In conjunction with the financing round, Dan Nova of Highland Capital Partners and Ronald Fisher of SoftBank will join the company's board of directors.