MarketMeSuite

MarketMeSuite trumpets percentage growth figures but we have some raw numbers

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Hands On With the Verizon iPhone

MarketMeSuite, the social media marketing dashboard that has been flying somewhat under the radar of TechCrunch Europe, is keen to trumpet some stats today, claiming growth of over 500% in the last 6 months or most recently, 30% month on month. Of course, these percentages are pretty meaningless on their own – more on that in a bit. But first, what exactly is MarketMeSuite.

The paid-for subscription-only service – yes, they’ve shunned the popular freemium model to head straight for a pay day – enables businesses to manage their marketing campaigns on Twitter and Facebook via a desktop application, which competes to varying degrees with something like TweetDeck or more directly Hootsuite and CoTweet.

In fact, it started off as a Twitter-only offering, claiming to be the first to offer branded tweets. What this entails is using the meta-data attached to a tweet that indicates what client or service it was sent from, including a hyperlink, to actually link to the brand’s own website. In the early days of Twitter this was probably quite significant but, of course, nowadays the microblogging service is displaying these links a lot less prominently.

Back to those newly surfaced numbers.

Although percentage growth figures, such as those mentioned, don’t tell anything like the full story however good they may sound, we’ve learned that MarketMeSuite actually has 5,000 paying subscribers, while the UK startup took nearly $20,000 in subscription fees in December 2010, claiming an 85% retention rate. That’s not too shabby, I guess, for a service that charges from the get-go with a subscription costing $5.99 per-month. Before you ask, the 20k figure represents a mixture of monthly and annual subscribers (who get a discount for paying a year up front), while MarketMeSuite’s subscriber base numbers overall also include those customers on a limited-offer “lifetime” package, so no recurring revenue there.

Other interesting stats reveal that MarketMeSuite users scheduled over 1 million posts – scheduling status updates is a major feature of the service – while its users send over 5 million tweets per month. We’ve also learned that version three of MarketMeSuite should debut later this month – video preview below.

  • http://topsy.com/eu.techcrunch.com/2011/01/11/marketmesuite-trumpets-percentage-growth-figures-but-we-have-some-raw-numbers/?utm_source=pingback&utm_campaign=L2 Tweets that mention MarketMeSuite trumpets percentage growth figures but we have some raw numbers -- Topsy.com

    […] This post was mentioned on Twitter by TechCrunch Europe and others. TechCrunch Europe said: MarketMeSuite trumpets percentage growth figures but we have some raw numbers http://bit.ly/dKXCyx by @sohear […]

  • http://marketmesuite.com/blog/marketmesuite-covered-on-techcrunch-europe/ MarketMeSuite Covered On TechCrunch Europe!

    […] We were very excited to wake up to see that TechCrunch Europe wrote about us. […]

  • http://www.facebook.com/tammykahnfennell Tammy Kahn Fennell

    Thanks for covering us. We’re happy to be ‘on’ your radar now and definitely watch for some pretty neat things coming very soon!
    ~Tammy Kahn Fennell, CEO

  • http://marketmesuite.com Alan P Hamlyn

    Alan, CTO of MarketMeSuite here, just wanted to say that Version 3 is going really well and will be out very soon with great new features, interface and more. Many thanks to all our users which are responsible for everything we’ve achieved. Bring on 2011 for an even more exciting year :)

  • http://www.oursocialtimes.com/ Luke Brynley-Jones

    MarketMeSuite is best for geotargeting Twitter users by keyword and setting up reply campaigns. The company has built a fervently loyal customer-base and I think that’s the key to it’s subscription model success.

  • http://www.america-history-fun-facts.com Julie

    I have used MMS for several months now, and I think the most powerful feature of the software is the branding. Branding creates hundreds of backlinks to your website (or wherever you have your brand linked to), and google picks those tweets up as backlinks to your site. They are most likely temporary, but I think that feature alone has helped traffic to my new website quite a bit.

  • http://twitter.com/socialphill Phillip Dews

    I love MMS and have done since the early days, for me its not just a tool to send tweets and manage my Facebook accounts but so much more than that! I consider myself as one of the lucky users as I paid for one of the early versions and I am incredibly happy with it.
    I really cannot wait for V3.
    Some people don’t realise that they can add unlimited facebook and twitter accounts as well as use their Ping.fm accounts as well!
    This application in my opinion Needs to be featured on Techcrunch.com as its the most innovative and best business application out there! not only that they are one of the most professional and friendliest guys I have had the pleasure to deal with!
    MMS Rocks

    -Phillip Dews

  • http://twitter.com/socialphill Phillip Dews

    I love MMS and have done since the early days, for me its not just a tool to send tweets and manage my Facebook accounts but so much more than that! I consider myself as one of the lucky users as I paid for one of the early versions and I am incredibly happy with it.
    I really cannot wait for V3.
    Some people don’t realise that they can add unlimited facebook and twitter accounts as well as use their Ping.fm accounts as well!
    This application in my opinion Needs to be featured on Techcrunch.com as its the most innovative and best business application out there! not only that they are one of the most professional and friendliest guys I have had the pleasure to deal with!
    MMS Rocks

    -Phillip Dews

  • http://twitter.com/socialphill Phillip Dews

    I love MMS and have done since the early days, for me its not just a tool to send tweets and manage my Facebook accounts but so much more than that! I consider myself as one of the lucky users as I paid for one of the early versions and I am incredibly happy with it.
    I really cannot wait for V3.
    Some people don’t realise that they can add unlimited facebook and twitter accounts as well as use their Ping.fm accounts as well!
    This application in my opinion Needs to be featured on Techcrunch.com as its the most innovative and best business application out there! not only that they are one of the most professional and friendliest guys I have had the pleasure to deal with!
    MMS Rocks

    -Phillip Dews

  • A bemused programmer

    What most people don’t know is that the branding feature is just a sneaky trick with oauth, you get people to register their apps and you keep the keys you need to post as their app. Simple enough. Just surprised tweetdeck ( a far cleaner and easier to use app then this piece of software which is incredibly slow on my pc [ which is no slouch (core i7 8gb of ram) ] )

    The ideas behind it are OK, not the best but serviceable. Nothing in it can not be done better by more able developers. This is insanely noticeable when they release an update then release an update to fix the issues the previous update made. They do no testing it seems.

    Its terrible on linux ( tho not entirely their fault ) laggy on mac and when it comes to windows i get some crazy warnings from my monitoring software. What I am worried about with them is the secure aspects of the traffic. The http traffic doesn’t look encrypted though could be proven wrong the last i checked on it.

    I am suspicious of their supposed monthly earnings, tho as it stands 1 guy is beating them hands-down and that guy made minecraft. 1 guy over probably 2~3? and their claim to be the first to do branded tweets is pretty much a lie, companies were doing it way before they did. Probably they were the first to offer an easy way for non-developers to use it.

    • Alan P Hamlyn

      Hey There,

      Twitter confirmed to us that we were the first people to do this and offer a branding solution to businesses, and we speak to them on a regular basis, we are transparent in how its done, using their application system, there is no ‘trick’. We just make it easy as possible.

      The app runs speedy on the machines we’ve tested on (which is a lot), and we’re always improving our software with updates, fixes and soon version 3 is coming out. There is no software out there which is bug free, and we do test a lot! Adobe air support for linux isn’t that great at this time, but adobe is improving it all the time.

      Not sure why you feel like you need to attack us, but we’re nice people running a friendly social media application, if you want to chat with us feel free, we’re actually hiring and who knows you could be a fit.

      Best,

      Alan Hamlyn
      Chief Technical Officer
      MarketMeSuite

      • The Bemused Programmer

        I am not “attacking” you or your application in any way shape or form, I am merely listing my doubts and concern about your operation. I have used your application on and off and have seen update then a day later another update. Then i hear your service goes down randomly with twitter security messages which were never explained. I have yet to see tweetdeck suffer from this.

        Software can be bug free with proper development and testing, though this can take a lot of time to do. Which as a start-up you are unable to do for obvious money obtaining reasons. Good software is partially an oxymoron. A tiny slip-up can turn a well tuned engine into a steaming pile of metal. Since you are running on AIR you are at the mercy to how well AIR runs. This is seen when people use your application on a poorly support operating system. I did say it was partially not your fault due to Adobe decision not to truly support *nix.

        I will not be contacting you regarding work, I am very happy in my current position. I have no interest in social media / what ever you do. I imagine its lots of laborious drivel to me :)

        Just be careful when you “improve” your software with updates, not knowing when to stop is 75% of most software failings i have found throughout my professional life.

        Do I have to put my acquired letters at the end of my reply :P (that is meant to be a standard joke and not “attacking” you in the case you thought it was)

      • lderan

        So your argument is that due to a bad update that they fix within a day that they are bad?
        Most large companies have to spend an age sifting through code when they have time. Which with some companies takes weeks! primarily as they have to all the testing stuff I assume.

        Thomas Molloy ( student member of the BCS and mmmm…efdjsefef (everyone likes letters))

      • http://twitter.com/socialphill Phillip Dews

        Hey it would be interesting to know the Bemused Programmers name and website! Strange he is hiding with no name or website link don’t you think guys?

      • http://www.facebook.com/tammykahnfennell Tammy Kahn Fennell

        Hey Lderan, Phillip -appreciate the sticking up for us, but it’s best to let things like this just fade off. Lets get some more comments off this topic :)
        ~Tammy

      • http://twitter.com/socialphill Phillip Dews

        Fair Enough Tammy, the voice of common sense prevails!

      • http://twitter.com/socialphill Phillip Dews

        Fair Enough Tammy, the voice of common sense prevails!

      • http://twitter.com/socialphill Phillip Dews

        Fair Enough Tammy, the voice of common sense prevails!

      • http://www.facebook.com/tammykahnfennell Tammy Kahn Fennell

        Ok play nice. This is just getting silly. Alan doesn’t have anymore time to reply as he’s busy building out MarketMeSuite. I’m pleased you’re happy in your job, and I wish you well. Lets all walk away from the playground now ;)

        ~Tammy, CEO of MarketMeSuite

  • Lderan

    @the bemused programmer
    I helped develop the underlying backend, I can assure you testing is done and is done thoroughly .
    The performance issue is mainly to do with the air platform more then anything else.
    also what service can not be done better with more money and time?

  • http://thesuccessfulgeek.com Adam Teece

    I’ve been using MMS for a couple months now and really love it. I am by no means using it to it’s full potential, but come version 3 I know I will be using a lot more of it. The other thing I love is how responsive their support is and how Tammy will respond to almost every comment on her blog.

  • David Trees

    I’ve use it for about 6 months now. I promote it to my clients and love it…Considering what I paid, I see it as great value…

    I was using Hootsuite and had tried Tweetdeck…I preferred Hootsite until I started using MMS.

    I feel I got great value for money when I purchased MMT, which has since been re-branded to MMS to encompass all the new superb features.
    I must say that I too have not fully used all there is to use within the platform as someone else mentioned above.

    If you’re in business AND you’re savy you will know that powerful, clear, branding and promoting is totally paramount to facilitate standing out in the crowd…I get this with every tweet I send courtesy of MMS.

    So, if there was any more value for me in MMS, it takes it from great value to exceptional value…Let’s see what Market Me Suite Version 3 brings…any more sneak previews on the horizon?

    • http://www.facebook.com/tammykahnfennell Tammy Kahn Fennell

      More on v3 soon!

    • http://www.facebook.com/tammykahnfennell Tammy Kahn Fennell

      More on v3 soon!

  • http://twitter.com/BillsWebBiz Bill Watkins

    I have a feeling these guys won’t stay “under the radar” for much longer. Their software and their support has been the best of any I’ve seen and I’ve researched and tried quite a few apps. And everyone knows: you get what you pay for. I gotta say, I’ve received far more than I’ve paid for and I’ll bet all of their clients who actually use this software will agree!

    Sure, there are some who purchase their app (and service) and then find they never use it. I’ve done this with other apps myself. But, if you really put it to good use, you will find it works great and I’m surprised they aren’t charging more!

    So excited and looking forward to version 3!

    ~ Bill

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  • http://www.leruisseaubleu.com Tjark

    Love this app !

  • http://www.hagenbusiness.com/blog/2011/01/27/the-best-social-media-marketing-dashboard-is-about-to-get-better/ The Best Social Media Marketing Dashboard is About to Get Better » Social + Websites for Small Business

    […] If you are serious about your business marketing campaign efforts, and want credit for all the social search engine juice your content delivers, you should try MarketMeSuite for yourself. Perhaps you’d like to read the @oneforty review, comments and testimonials? MarketMeSuite was also recently featured in Techcrunch Europe. […]

  • http://freeiconblog.com/marketmesuite-sucks-users-away-from-the-competition/ MarketMeSuite Sucks Users Away from The Competition! | Free Icon Blog

    […] Anyone see the recent TechCrunch Article? […]

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    […] in January, we covered MarketMeSuite’s growth after the Gorelston, UK-based company had been flying somewhat under the radar. The paid-for […]

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