Serena Capital

Serena Capital drops €3 million on Yakarouler, another car-related e-commerce startup

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It is only the 6th of January and I’ve already been able to announce 3 French startups who have raised funding in the New Year on TechCrunch France: MyFacture, Bon-Privé and now Yakarouler. This last one has just announced a first round of funding of €3 million round with Serena Captial, the same French VC firm that is behind EspaceMax.

Yakarouler is a Paris-based startup of 33 people that sells new car parts online. With over 400,000 products from some of the best-known manufacturers, Yakarouler will be continuing its development in France. The company founded in 2006 not only provides new car parts for all kinds of cars but also delivers them to a network of over 500 fitting stations throughout the country. Furthermore, the site is also able to put customers in touch with the nearest car garage. It’s most likely this last element that really completes the service and distinguishes Yakarouler from other local competitors, like Oscaro or Mister-Auto.

Interestingly enough, this is not the first time Serena Capital has invested in a car-related e-commerce startup. The firm is also an investor in Aramis Auto, a multibrand car distribution platform that greatly simplifies the difficulties associated with buying a new car. Users can find up to 6,000 models from 30 different car brands and the site also mentions that there can be discounts of up to 35% on various prices. Serena Capital has not disclosed the amount they have invested in the company.

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