Gaming Site OMGPOP Raises $10.1 Million, Plans Acquisitions

Robin Wauters

Robin Wauters is the European Editor of tech blog The Next Web and lead editor of Virtualization.com. He was a senior staff writer at TechCrunch until his departure in February 2012. Aside from his professional blogging activities, he’s an entrepreneur, event organizer, occasional board adviser and angel investor but most importantly an all-round startup champion. Wauters lives and works in... → Learn More

Thursday, January 6th, 2011

OMGPOP, the social gaming site formerly known as iminlikewithyou, has raised $10.1 million in Series B-1 funding, we’ve been informed. The round was split between two existing investors (Spark Capital and Betaworks) and two new ones (Rho Capital and Softbank).

The New York-based startup, which started out in 2006 making multiplayer games for the web, says it will continue to pursue a multi-platform approach to social games.

OMGPOP CEO Dan Porter tells us the company is also set to pursue a number of acquisitions this year, eying the mobile and social space for smaller game developers.

The company will be opening up its website to outside developers to scale game production, Porter adds, and OMGPOP also plans to release 5 games for Facebook and the iPhone in the next 6 months.

Porter says usage is growing, too, with 50,000 new users signing up on a daily basis, and 5x growth in monthly active users (MAUs) over the last 6 months since their move to Facebook. Over 1 billion cupcakes have been served through its hit Facebook Game, Cupcake Corner.

Individual investors in the company include Digg founder Kevin Rose, Brian Pokorny and Marc Andreessen.

Company: OMGPOP
Website: omgpop.com
Launch Date: 2006
Funding: $16.6M

OMGPOP (formerly known as iminlikewithyou) developer and publisher of multiplayer, social and mobile games. The Company started in 2006 as iminlikewithyou, a place for people to play games to meet each other and in 2009 changed its name to the shorter OMGPOP where people meet each other to play games. It launched OMGPOP.com at that time. The company has generated about 1 Billion game plays to date. It has 20+ casual multiplayer flash games on OMGPOP.com. It released 5 Facebook games to...

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