Floxx hits the skids as UK campuses start shutting it out

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Floxx, the re-branded Fitfinder we covered recently, re-emerged after a difficult birth on the campus of a UK university after being banned as leading young mids astray from their studies.

To re-cap: Floxx allows students to “spot” attractive people in at their college and post a message about them in the hope they will get a response. Womens groups have criticised the site while supporters call it merely tongue-in-cheek.

You can post 140 character messages that describe anyone you think is “hot” that has caught your eye. With the new Floxx, you can post on a map, effectively plotting where the “fittest” (as in good looking) people have been hanging out. Kinda creepy I guess.

However, in a similar manner to Mark Zuckerberg in The Social Network (you know, the FashMash scene), Floxx is causing a stink at UK universities yet again, raising questions about whether it will take off at all.

We’ve tried out Floxx and it’s also hard to see the application – this would be better off as a mobile app – a sort of heterosexual version of Grindr perhaps. We’ll be speaking to founder soon to get their take on the progress of the site investor Doug Richard is calling “the hottest startup in the UK this year and the best investment of my life”.

  • Jackson

    It’s probably best suited to a mobile app anyway.

    Also I’m not sure one university banning it really is news unless the ban was out of character for that university. What’s their policy on permitted usage of computer facilities? It may be they ban all dating sites etc

  • Andy

    Any further evidence to support this story other than a solitary Tweet?

  • http://topsy.com/eu.techcrunch.com/2011/01/06/floxx-hits-the-skids-as-uk-campuses-start-shutting-it-out/?utm_source=pingback&utm_campaign=L2 Tweets that mention Floxx hits the skids as UK campuses start shutting it out -- Topsy.com

    […] This post was mentioned on Twitter by Mike Butcher and others. Mike Butcher said: Floxx hits the skids as UK campuses start shutting it out http://bit.ly/eFmYo1 […]

  • Kieran Jones (KieranKaoss)

    (Below comment is from twitter poster in image connected to article)

    The tweet is in fact correct as I am the original poster, please notice that I have tweeted “College” rather than “University” – There are under 18’s studying in the college which is probably why it has been banned.

    This action has been taken to mine and many others disapproval as forms of social networking should be available as study/research resources.

    I do know that Jackson is correct, All gambling/porn/dating websites have been banned, But why floxx? It was labeled as a dating site on the ban notice? It’s nothing of the sort!

  • Emily Roberts

    It’s probably banned because Kieran keeps feeling up the students ;) when the bell rings…

  • Emily Roberts

    joking, obviously..

  • http://londonstartups.co.uk/ Janos P Toth

    “The hottest startup in the UK this year and the best investment of my life”. God, it’s a dating site.

    • http://twitter.com/fabiodebe Fabio

      It’s also funny what I read earlier today on the WSJ blog (here: http://blogs.wsj.com/tech-europe/2011/01/10/student-flirting-site-re-launches-today/). Quoting from the post: The re-branding from FitFinder (its slogan “witness the fitness”) to Floxx was in part to make it a more global audience. “It became apparent that we needed to appeal to a more global audience. Both of our investors are American and so we soon knew that they both thought they were investing in a gym location website.”

      Judging from the closing quote I really hope that the investors understood what the site was about well before committing any money, otherwise I’d be quite scared for them!

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