Fast moving shopping rewards app and TechCrunch Disrupt finalist CheckPoints has hit a couple of milestones this week, 2 1/2 months since its launch. Co-founder Mark Dipaola tells us that the app now boasts 1 million store check-ins and 600K barcode scans, or users scanning the barcodes of participating products in participating stores.
Dipaola also expects that the app will clock in about 1/2 a million users (not downloads but actually people who have registered for the service) on the iPhone and iOS platforms by the end of this week.
Says Dipaola, “We’re heading quickly to a million users, quickly adding on additional clients who want to reach consumers in the aisles where decisions are made.“
CheckPoints has partnerships with major brands like Belkin, Tyson, Energizer, Kmart and recently added Frito Lay. Over ten of their partners boast at least a billion dollars in market cap.
Self-funded, CheckPoints has recently had some funding interest due the mobile/social rewards space’s (which includes ShopKick and SCVNGR) rapid growth. Di Paola is currently exploring whether to continue as a bootstrapped startup or explore other investments.
CheckPoints is a mobile shopping platform founded by veteran entrepreneur brothers Mark and Todd DiPaola, which launched at TechCrunch Disrupt SF 2010. CheckPoints can be downloaded here. CheckPoints users accrue points which are instantly redeemable for real-world prizes, by checking-in to over a million retail locations across the U.S. and scanning barcodes on advertised products. CheckPoints launched with several product partners, including Belkin®, Energizer®, Seventh Generation® and Tyson Foods®. For Shoppers CheckPoints helps shoppers discover and interact with featured products...
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