Deal Of A Lifetime: First Marriage Proposal On Groupon

Erick Schonfeld

Erick Schonfeld is a technology journalist and the executive producer of DEMO. He is also a partner at bMuse, a product incubator in New York City. Schonfeld is the former Editor in Chief of TechCrunch. At TechCrunch, he oversaw the editorial content of the site, helped to program the Disrupt conferences and CrunchUps, produced TCTV shows, and wrote daily... → Learn More

Wednesday, January 5th, 2011

It had to happen sooner or later. The mark of a truly ubiquitous social phenomenon is when somebody uses it to propose to someone else. We’ve seen marriage proposals on Twitter, Facebook, and the iPad. Now we have what appears to be the first marriage proposal on Groupon.

And what a deal it is. A guy named Greg in Cincinnati offered to marry a woman named Dana, and it only cost her $1 (total value of the deal is $999,999, which I guess is the maximum allowed on Groupon, but can you really put a price on love?). Looks like she bought it because “the deal is on.” Or else this is could be a marketing stunt—you never know with those jokers at Groupon.

The great thing is that if you click the buy button, you too can become engaged to Greg. It takes you to a page with a heart animation and the message:

Congratulations Dana or Stranger,
You are now unofficially obliged to marry Greg!

Kids today. What ever happened to romance and the pit-in-your-stomach jitters that only comes with a face-to-face proposal?

Company: Groupon
Website: groupon.com
Launch Date: November 11, 2008
IPO: July 11, 2011, NASDAQ:GRPN

Groupon features a daily deal on the best stuff to do, see, eat, and buy in more than 565 cities around the world. By promising businesses a minimum number of customers, Groupon can offer deals that aren’t available elsewhere. Groupon brings buyers and sellers together in a fun and collaborative way that offers the consumer an unbeatable deal, and businesses a large number of new customers. To date, it has saved consumers more than $300 million and claims it...

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