33Across, a provider of social targeting technology for online marketing, has landed $9 million in Series B financing in a round led by Flybridge Capital Partners with participation from Series A investors First Round Capital and QED Investors.
As part of the funding, Flybridge Capital’s Jon Karlen will join the company’s board.
The funding aims to provide 33Across some leverage to grow its SocialDNA targeting platform, build and enhance products and step up sales and marketing activities.
The company, which is led by CEO and Ogilvy vet Eric Wheeler, basically aims to help marketers identify high-potential prospects who are socially connected to existing customers and brand advocates.
33Across customers include Sprint, eBay, and Gilt Groupe.
33Across is the leading social sharing and content discovery platform, with over 400 Fortune 1000 brands and 625,000 premium publisher partners. The company’s technology and tools create innovative opportunities for marketers and publishers to react to what is read, shared, and purchased in real-time. 33Across has offices in 10 cities including New York, San Francisco, Sunnyvale, Salt Lake City, Chicago, and Boston.