There have been reports floating around that mobile ad network AdMob was having a rough transition at parent company Google. The best evidence of this is that CEO and AdMob founder Omar Hamoui left Google only five months after the mobile ad network was officially acquired by the search giant. And a number of other execs and employees have followed Hamoui’s lead to join startups. Today, another AdMob vet and former Google exec, Tony Nethercutt, is leaving the search giant to join mobile ad firm Mojiva, as General Manager, North America.
Nethercutt, the former VP of Sales for AdMob and the first ad exec hired by the startup back in its early days, joined Google as a Team Manager for Mobile Display Advertising following the acquisition. Prior to working for AdMob, Nethercutt helped grow a team of sales, account management, and sales operations staff at YouTube (Prior to its acquisition by YouTube). He also worked in sales and management roles at Yahoo and DoubleClick.
Nethercutt will draw on is mobile ad experience in his new position. In his role at Mojiva, Nethercutt will be responsible for driving revenue to expand the company’s footprint in mobile advertising and publishing. Mojiva develops a self service ad platform that allows advertisers and publishers to manage mobile ad campaigns.
Mojiva Inc. is the parent company of the Mojiva, the mobile ad network and the Mocean Mobile, the mobile ad serving platform. It is led by a team of advertising and media veterans from Google, DoubleClick, Yahoo, Nokia and AdMob, with more than 100 years of collective experience in mobile marketing and technology. Mojiva, Inc. provides products and solutions that not only fuel the mobile advertising marketplace by bringing mobile ad buyers together with mobile content sellers, but that also...