• Netflix' Next Destination: On Your Remote Control

    Tuesday, January 4th, 2011

    Robin Wauters is the European Editor of tech blog The Next Web and lead editor of Virtualization.com. He was a senior staff writer at TechCrunch until his departure in February 2012. Aside from his professional blogging activities, he’s an entrepreneur, event organizer, occasional board adviser and angel investor but most importantly an all-round startup champion. Wauters lives and works in... → Learn More

    Brilliant idea: Netflix and a number of consumer electronics companies have joined in a development effort to put Netflix-branded one-click buttons on remote controls that operate Internet-connected TVs, Blu-ray disc players and other devices.

    This should make streaming Netflix from your TV even more convenient.

    Netflix this morning announced that, starting this Spring, branded buttons – including some featuring the company’s logo – are planned to be placed on remotes that operate certain new Blu-ray disc players from companies like Best Buy’s in-house Dynex brand, Panasonic, Samsung, Sharp, Sony, Toshiba and others.

    Sharp, Sony, and Toshiba will also place the Netflix one-click button on remote controls for select new Internet-connected TVs. Remote controls for the Boxee, Iomega and Roku set-top boxes also will feature the Netflix one-click remote.

    In a statement, Netflix boasts that here are now more than 250 “Netflix-ready” devices on the market. The company has 16 million members in the United States and Canada.

    Company: Netflix
    Website: netflix.com
    Launch Date: 1997
    IPO: NASDAQ:NFLX

    With more than 23.3 million members in the United States and Canada, Netflix, Inc. is the world’s leading Internet subscription service for enjoying movies and TV shows. For $7.99 a month, Netflix members in the U.S. can instantly watch unlimited movies and TV episodes streaming right to their TVs and computers and can receive unlimited DVDs delivered quickly to their homes. In Canada, streaming unlimited movies and TV shows from Netflix is available for $7.99 a month. There are...

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