Netflix' Next Destination: On Your Remote Control

Robin Wauters

Robin Wauters is the European Editor of tech blog The Next Web and lead editor of Virtualization.com. He was a senior staff writer at TechCrunch until his departure in February 2012. Aside from his professional blogging activities, he’s an entrepreneur, event organizer, occasional board adviser and angel investor but most importantly an all-round startup champion. Wauters lives and works in... → Learn More

Tuesday, January 4th, 2011

Brilliant idea: Netflix and a number of consumer electronics companies have joined in a development effort to put Netflix-branded one-click buttons on remote controls that operate Internet-connected TVs, Blu-ray disc players and other devices.

This should make streaming Netflix from your TV even more convenient.

Netflix this morning announced that, starting this Spring, branded buttons – including some featuring the company’s logo – are planned to be placed on remotes that operate certain new Blu-ray disc players from companies like Best Buy’s in-house Dynex brand, Panasonic, Samsung, Sharp, Sony, Toshiba and others.

Sharp, Sony, and Toshiba will also place the Netflix one-click button on remote controls for select new Internet-connected TVs. Remote controls for the Boxee, Iomega and Roku set-top boxes also will feature the Netflix one-click remote.

In a statement, Netflix boasts that here are now more than 250 “Netflix-ready” devices on the market. The company has 16 million members in the United States and Canada.

Company: Netflix
Website: netflix.com
Launch Date: 1997
IPO: NASDAQ:NFLX

Netflix is the world’s leading Internet television network with more than 33 million members in 40 countries enjoying more than one billion hours of TV shows and movies per month, including Netflix original series. For one low monthly price, Netflix members can watch as much as they want, anytime, anywhere, on nearly any Internet-connected screen. Members can play, pause and resume watching, all without commercials or commitments. Learn more about how Netflix (NASDAQ:NFLX) is pioneering Internet television at...

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