Forrester Forecasts One Third Of U.S. Online Consumers Will Own A Tablet By 2015

Erick Schonfeld

Erick Schonfeld is a technology journalist and the executive producer of DEMO. He is also a partner at bMuse, a product incubator in New York City. Schonfeld is the former Editor in Chief of TechCrunch. At TechCrunch, he oversaw the editorial content of the site, helped to program the Disrupt conferences and CrunchUps, produced TCTV shows, and wrote daily... → Learn More

Tuesday, January 4th, 2011

Last year, Apple created a new category of computing with the iPad. Now, every other PC manufacturer is rushing to revamp or bring out their own tablet computers. New tablets are expected to dominate at this week’s Consumer Electronics Show in Las Vegas.

Forrester Research put out a new forecast this morning for the growth of tablet computers. It expects the number of tablets sold in the U.S. to go from 10.3 million last year to 24.1 million in 2011, and growing to 44 million in annual units sold by 2015.

At that point, by 2015 it projects that 82 million people in the U.S. will own some sort of tablet, or a full one third of the online population. Apple will still command a “lion’s share” of the market, at least through 2012.

I’m sure this forecast will change in six months time (just look at Forrester’s overly-conservative tablet forecast from six months ago), but I do agree that touch computing is with us to stay.

Website: forrester.com
Launch Date: 1983
IPO: FORR

Forrester Research is an independent technology and market research company providing proprietary research, consulting, events, and peer-to-peer executive programs.

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Product: iPad
Website: apple.com
Company Apple

The Apple iPad, formerly referred to as the Apple Tablet, is a touch-pad tablet computer announced in January 2010, and released in April 2010. It has internet capabilities running on either WiFi or 3G, and offers an optional dock with a full size mechanical keyboard. The iPad is a line of tablet computers designed, developed and marketed by Apple Inc. primarily as a platform for audio-visual media including books, periodicals, movies, music, games, and web content. Its size and...

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Samsung Electronics Co. announced the launch of the Samsung GALAXY Tab in September 2010. Powered by Android Operating System 2.2, the Samsung GALAXY Tab is the first of the company’s tablet devices, representing a new category of mobile products for Samsung. The Samsung GALAXY Tab brings together all of Samsung’s leading innovations to provide users with more capabilities while on the move. Consumers are able to experience PC-like web-browsing and enjoy all forms of multimedia content on the perfectly sized...

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