Traditionally, people make all sorts of commitments when a new year kicks off. If one of your New Year resolutions is losing weight or generally getting in better shape, check out FitOrbit, which connects people to professional personal trainers online, which in turn can help them achieve their goals.
The company launched in June 2009 with backing from angel investor Ron Conway, John Brown (President of Time Inc’s Health franchise), American actor and fitness personality – and FitOrbit founder – Jake Steinfeld as well as a couple of other investors.
According to an SEC filing published yesterday, the company has now raised an additional $3.2 million in funding to finance further growth.
It’s unclear who invested this time, but the filing lists Steinfeld, Global Fitness Media CEO Nick Desai as company directors. Also listed: Todd Dagres, the founder and General Partner of Spark Capital, so it’s safe to assume his firm led the funding round.
Global Fitness Media, LLC, a fitness consumer web group, is the parent company that has launched FitOrbit and GoodFoodNearYou. Their main product, FitOrbit, is an online dashboard that matches up aspiring athletes with personal trainers remotely on a subscription basis.
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