AOL's Awkward Billboard Ad About Your Boss

Michael Arrington

J. Michael Arrington (born March 13, 1970 in Huntington Beach, California) is a serial entrepreneur and the founder of TechCrunch, a blog covering startups and technology news. Arrington attended Claremont McKenna College (BA Economics, 1992) and Stanford Law School (JD, 1995) and practiced as a corporate and securities lawyer at two law firms: O’Melveny & Myers and Wilson Sonsini Goodrich... → Learn More

Saturday, January 1st, 2011


“Come work for AOL before your boss does.”

I still don’t get why our parent company spells AOL in all caps but uses “Aol” in its logo. There’s probably a memo around here somewhere that explains it. But that isn’t what this post is about.

This is a picture of a new billboard ad recently put up along highway 101 in Silicon Valley, visible to southbound traffic around the Whipple exit a few miles north of Palo Alto. We first heard about it from a tipster, who called it “odd.” And I agree.

It’s not that AOL isn’t super awesome to work for some of the time. They have a great new office in Palo Alto that we don’t have to actually go to, and Molly in human resources is extremely helpful and efficient. AOL is Shangri-La compared to working at Yahoo.

But people aren’t exactly fleeing their jobs to go there, at least as far as I know. If you want to go work somewhere in Silicon Valley before your boss does, it’s Facebook, Twitter or Zynga. The pre-IPO startups.

It seems a little, I dunno, over-confident.

Nevertheless, they’re hiring. So if neither you nor your boss can get a job at one of those hot pre-IPO companies you may want to consider an exciting and rewarding career at AOL. People with extremely large red heads are preferred.

Company: AOL
Website: aol.com
Launch Date: May 24, 1985
IPO: April 12, 2009, NYSE:AOL

AOL is a global advertising-supported Web company, with display advertising network in the U.S., a substantial worldwide audience, and a suite of popular Web brands and products. The company’s strategy focuses on increasing the scale and sophistication of its advertising platform and growing the size and engagement of its global online audience through leading products and programming. History of Aol: AOL was founded in the early 1980’s as Control Video Corp, with an online service, Gameline, for the Atari 2600 console. ...

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