LG's Smart TV Upgrader Is Kind Of Dumb

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Dear Manufacturers: You've Had A Rough Year, But Step It Up


Say you’re buying a TV – any TV, really – and you’re not quite sure what you’re doing. Say you’re in a store and the sales guy says “Well, you want this to be a Smart TV, right?” and you, not knowing any better, agree. Then he upsells this dumb LG box that simply adds LG’s Smart TV offerings including LG’s apps and some DLNA support. And you go home and realize that it’s just a dumbed-down Roku, Western Digital, or Seagate box. Heck, it’s even worse than Apple TV and the new one, barring the obvious hacked value, is pretty boring and is still better than this.

You’ve been played.

The device will be revealed next week at CES but it’s most definitely a me-too product by a company that is oblivious to the market. Anyway, don’t be fooled. There are plenty of better devices coming out in 2011 and this ain’t a winner.

LG SMART TV UPGRADER MAKES EVERY TV SMARTER
ST600 Smart TV Upgrader Lets Users Enjoy Web Browser and Premium Content on Their Regular TV Sets

SEOUL, Dec. 30, 2010 – At this year’s Consumer Electronics Show (CES) in Las Vegas, LG Electronics (LG) will be unveiling the Smart TV Upgrader (ST600) that makes it easy for viewers to transform their regular TVs into Smart TVs at an affordable price. Embracing all the benefits of internet connectivity, the Upgrader gives regular TV owners access to all of LG’s Smart TV functions including premium online content, Smart Share and the full range of LG Apps.

“The market for Smart TVs is set to take off this year, and the ST600 offers a perfect entry point,” said Havis Kwon, President and CEO of LG Home Entertainment Company. “With the LG Smart TV Upgrader, we’re taking the excitement and convenience of Smart TV and adding in LG’s trademark ease-of-use because we see a significant audience who are interested but not interested enough to buy a whole new TV.”

By connecting the ST600 to a regular TV set, users can access a vast range of premium content from global providers, as well as the best locally sourced shows and movies to cater to different tastes around the world. The ST600 also connects users to the growing range of LG Apps, which are custom designed for use on TVs and offer everything from language classes to games.

LG makes the viewing experience more compelling still with its superb compatibility, which lets users simply and wirelessly transfer content from their Digital Living Network Alliance(DLNA)-compatible PCs and other compatible devices for viewing on the big screen.

LG’s Smart TV Upgrader will be unveiled at CES 2011 in Las Vegas and rolled-out to TV owners in the second quarter of 2011.

Specifications:

- Main CPU: BCM7615
– DDR 384MB, 1GB Flash
– LG Add-on Architecture + Web Browser
– AC 100-240V, 50/60 Hz
– Wi-Fi, Ethernet, DLNA (DMP)
– USB: 1EA (USB mouse, external storage)
– Input Devices: Finger Touch RCU
– Premium Content
– LG Apps
– Size: 11cm x 11cm

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