Media Buying Platform Centro Rakes In $22.5 Million

Thursday, December 30th, 2010

Alexia Tsotsis works for TechCrunch as a writer. She attended the University of Southern California in Los Angeles, CA, majoring in Writing and Art, and moved to New York City shortly after graduation to work in the Media industry. After four years of living in New York and attending courses at New York University, she returned to Los Angeles... → Learn More

The Chicago based Centro has just raised a whopping $22.5 million (rounded up) in equity only funding from FTV Capital in order to expand its sales force and bolster its digital media buying software Transis. Listed on the SEC form are Centro CEO Shawn Riegsecker and FTV Capital Partner Eric Byunn who will be joining the board as director.

Centro is a digital media and technology services company founded in 2001, serving over 350 ad agencies world wide . The company’s recently launched platform Transis automates and centralizes the media buying and selling process across 10,000 national and local sites. Transis has already been adopted by more than 50 top ad agencies including Crispin Porter + Bogusky, Boelter + Lincoln and Burrell Communications Group.

This looks to be the first major funding round for decade old Centro; The company had also raised a much smaller $276,247 round back when it was called Intégrent, Inc.

Company: Centro
Website: centro.net
Launch Date: October 15, 2001
Funding: $22.5M

Centro is a digital media services and technology company. Founded in 2001 and headquartered in Chicago with 17 offices nationwide, Centro serves over 350 agencies representing more than 1,100 advertisers. Centro’s commitment to culture, innovation and great customer service has allowed it to receive many industry awards including Inc. 500, Red Herring 100 and Crain’s Chicago Business Best Places to Work award. For more information, visit www.centro.net and www.transis.com.

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