The Chicago based Centro has just raised a whopping $22.5 million (rounded up) in equity only funding from FTV Capital in order to expand its sales force and bolster its digital media buying software Transis. Listed on the SEC form are Centro CEO Shawn Riegsecker and FTV Capital Partner Eric Byunn who will be joining the board as director.
Centro is a digital media and technology services company founded in 2001, serving over 350 ad agencies world wide . The company’s recently launched platform Transis automates and centralizes the media buying and selling process across 10,000 national and local sites. Transis has already been adopted by more than 50 top ad agencies including Crispin Porter + Bogusky, Boelter + Lincoln and Burrell Communications Group.
This looks to be the first major funding round for decade old Centro; The company had also raised a much smaller $276,247 round back when it was called Intégrent, Inc.
Centro is the proven choice for modern media services and software. We partner with advertising agencies to improve campaign performance and the productivity of their digital media teams to better manage costs and maximize profitability. Centro is the only provider to offer both managed services and software options to simplify and streamline the full digital media campaign lifecycle and satisfy the unique requirements of every agency. For more information, visit http://www.centro.net.