Centro

Media Buying Platform Centro Rakes In $22.5 Million

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The Chicago based Centro has just raised a whopping $22.5 million (rounded up) in equity only funding from FTV Capital in order to expand its sales force and bolster its digital media buying software Transis. Listed on the SEC form are Centro CEO Shawn Riegsecker and FTV Capital Partner Eric Byunn who will be joining the board as director.

Centro is a digital media and technology services company founded in 2001, serving over 350 ad agencies world wide . The company’s recently launched platform Transis automates and centralizes the media buying and selling process across 10,000 national and local sites. Transis has already been adopted by more than 50 top ad agencies including Crispin Porter + Bogusky, Boelter + Lincoln and Burrell Communications Group.

This looks to be the first major funding round for decade old Centro; The company had also raised a much smaller $276,247 round back when it was called Intégrent, Inc.

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