SCVNGR To Hover Over Times Square This New Year's Eve

Jason Kincaid

Jason Kincaid worked as a writer for TechCrunch from April 2008 through 2012. He grew up in Danville, California and later relocated to UCLA in Los Angeles, California, where he studied biology with a minor in ‘Society and Genetics’. You can reach him at jkincaid@gmail.com → Learn More

Wednesday, December 29th, 2010

In a few nights, an estimated 1 million people are going to pack into New York’s Times Square for New Year’s Eve (brrr). And amidst all of the confetti, snow, and alcohol, they’re going to see a whole lot of ads, which is what Times Square does best. One of them represents a win for location-based mobile game SCVNGR: the service will be prominently featured on American Eagle’s Times Square billboard starting today and running through the new year.

To mark the occasion, American Eagle will be offering New Years-themed challenges on SCVNGR (for example, entering what your resolution is for 2011). For each challenge that’s completed, American Eagle will be donating $5 to Big Brothers Big Sisters of America — and SCVNGR will be matching that donation. As people stand outside in the frigid cold waiting for the ball to drop, you can bet a good number of them are going to check out the app.

Getting a feeling of Déjà vu? That’s probably because Foursquare actually had a very prominent placement on the same Times Square billboard back in August, again as an American Eagle promotion.

Company: SCVNGR
Website: scvngr.com
Launch Date: 2008
Funding: $40.8M

SCVNGR is part game, part game platform. Playing SCVNGR is all about going places, doing challenges and earning points. Players discover cool new places, find fun new things to do, share their activity with friends and can even earn virtual (and sometimes real-world) rewards! Individuals and institutions can build on SCVNGR by adding custom challenges at their favorite places! Start playing SCVNGR now at http://www.scvngr.com.

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