It’s cold out and the flight cancelations all over Europe are getting many of us. It’s amazing how much nature can impact business. So IMASTE, Spanish startup with a “virtual exhibition” solution hopes to bank on making events actually accessible. Today they release imastebox 2.0 (demo), a public beta of a complete upgrade to their platform. The new version boasts a complete visual make-over and integrates new features. With the upgrade, IMASTE hopes to break out of Europea and compete directly with large, venture capital backed U.S. players, including Unisfair, Inexpo and 6connex.
IMASTE was actually born offline in 2003, organizing real-life job fairs bringing together university students and the companies that wanted to hire them. Since then, the company hopped over to a much more interesting domain, evolving a European provider of virtual events, 3D online environments and online trade-shows.
The main improvements of this version are:
According to Miguel Arias, the new platform aims to “put together the virtual and physical trade show Business, creating a community that lasts longer than the event, thanks to social Networks and networking tools”.
IMASTE is rolling out an ambitious expansion plan, seriously eyeing the US, having already featured over 100 virtual fairs across 15 countries, all on the screen.