Polyvore, the startup lets web shoppers pull their favorite items any online store and mix and match to create personalized outfits online, is debuting a new analytics tool. Style Analytics provides retailers with metrics about their brand’s perception on the site.
The Style Analytics tool will rank brands on Polyvore based on engagement level with their clothing and accessories. The tool aims to be a resource for fashion companies to learn how Polyvore’s community are interacting with a brand. For example, Polyvore will let designers know how many “sets” are created with their clothes, what products are used the most in Polyvore sets and how the brand ranks compared to other designers on the site.
Polyvore says that each month, 1 million fashion sets are created. While Polyvore says that it receives 7 million unique visitors every month (according to Google Analytics), Compete’s data shows that the site gets around 1.7 million unique visitors per month. But Polyvore may get a big traffic boost thanks to plugs from Google’s new shopping site Boutiques.com as well as from the holiday shopping season.
Polyvore is the leading community site for online style where users are empowered to discover their style and set trends around the world. The company collaborates with prominent brands such as Calvin Klein, Diane Von Furstenberg, Lancôme, Net-a-Porter, Gap and Coach to drive product engagement; and its user-generated fashion campaigns have been judged by Lady Gaga and Katy Perry. Headquartered in Silicon Valley, Polyvore is funded by Benchmark Capital and Matrix Partners.
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