Anchor Intelligence, a service that detects click fraud, is heading to the deadpool, we’ve confirmed with multiple sources. We first wrote about the company in December 2007.
The company has raised $6 million in venture capital – all of it prior to 2008 – plus another million dollars or so in debt from Western Technology Investment.
The company has been trying to raise a new round of venture capital and almost succeeded in early 2010, sources say, but for a variety of reasons the deal never closed. Facebook was also close to acquiring the company in the Summer, say multiple sources. The deal, like many other Facebook acquisitions, would have given investors some of their capital back, with lucrative stock-based compensation going to founders and employees.
But that deal fell through too.
With no new investors at hand and a couple of competitors like Click Forensics executing extremely well, the company’s investors and creditors made a hard decision, say our sources – shut things down and sell off the assets. WTI should have its debt repaid and there may be some additional proceeds to divide up among investors.
CEO Ken Miller has also left the company, we’ve confirmed. We’re putting Anchor Intelligence into the TechCrunch DeadPool.
Anchor Intelligence is the traffic quality solutions provider of choice among ad networks and search engines. Anchor’s ClearMark, the industry’s first and only real-time traffic scoring system, enables customers to increase conversions, improve traffic sources, eliminate click and impression fraud, and capitalize on high quality traffic to maximize advertiser ROI. By providing a quality score for each ad event (similar to a FICO score for credit), ClearMark provides customers with actionable intelligence to make smarter decisions about their...
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