Comcast this morning announced that it has doubled the amount of movies available on demand that were released the same day as the DVD in 2010, offering customers more than 200 “same-date movies” this year alone.
The company also revealed that its On Demand service reached a total of 18 billion views, this year (that is: the total number of views since the service was launched with a few hundred choices back in 2003).
This year, Comcast says, customers viewed content On Demand 4 billion times, with an average of 350 million views on the service every month.
Today, Comcast works with a number of studios to bring same-day-as-DVD movies to its customers, including Warner Bros/New Line, Fox, Universal, Sony and MGM.
Comcast says movies available the same day as its DVD release continue to rise in popularity and are consistently among the top-performing content available On Demand.
Customers can now select from 25,000 choices On Demand, including 6,000 in HD. This ranges from new release movies and TV shows to kids, sports, lifestyle and local programs.