Breaking: eBay acquires brands4friends private sales site for $200 million

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Germany’s largest private sales fashion shopping club has just been acquired by eBay for a whopping $200 million (€150 million). Although eBay’s acquisitions have almost stalled since the failed take-over of Skype, this strategic transaction makes sense.

brands4friends, founded in 2007, has seen strong growth over the past few years and has operations in multiple European countries. Mangrove Capital Partners and Partech are among the investors and its Berlin office employees around 200 people. The purchase also includes shares in brands4friends partner companies SecretSales.com and brands4friends.jp

The transaction was a cash-only one and the exit looks to be a pretty good one for both founders and investors. Among the earliest investors of brands4friends had also been several German angel investors such as Lukasz Gadowski and Kolja Hebenstreit of Team Europe Ventures and institutional investors such as Holtzbrinck Ventures. The former sold their shares to Tengelmann E-Commerce in February 2010, which may have been a little early.

In contrast to Mangrove and Partech, who have invested at a later stage, Holtzbrinck Ventures and Team Europe had been founding investors.

The company also attracted some well-known employees, such as Olivier Schuepbach, a former Wellington Partners VC who has been appointed Head of Corp Dev in February 2010 and has currently around 3.5 million users and more than 600 fashion brands among its inventory.

  • http://jetlib.com/news/2010/12/20/breaking-ebay-acquires-brands4friends-private-sales-site-for-200-million/ Breaking: eBay Acquires Brands4Friends Private Sales Site For $200 Million | JetLib News

    […] Read the rest of this entry » […]

  • http://lushfun.com LushFun

    This might be a play to form something along the lines of Gilt group, ergo club sales with referral outlets. Perhaps a good way to go, the problem is if you push out actual competition of merchandise within these things the people leave to propositions which are better outside the club.

    • http://cure2arthritis.com Ankush Khanna

      Whatever ebay will do with it, it is actually 10 times price of what should pay

  • http://www.fashionista365.com/2010/12/20/ebay-to-purchase-germanys-brands4friends-to-boost-fashion-sales-expand-bloomberg/ EBay to Purchase Germany’s Brands4friends to Boost Fashion Sales, Expand - Bloomberg | Fashionista 365

    […] Breaking: eBay acquires brands4friends for $200 millionTechCruncheBay Makes Push Into European Fashion …The Next Weball 26 news articles » AKPC_IDS += "40899,";Popularity: unranked [?]SHARETHIS.addEntry({ title: "EBay to Purchase Germany’s Brands4friends to Boost Fashion Sales, Expand – Bloomberg", url: "http://www.fashionista365.com/2010/12/20/ebay-to-purchase-germanys-brands4friends-to-boost-fashion-sales-expand-bloomberg/" }); Share and Enjoy: […]

  • Mike

    The sale in Feburary was rumored around a valuation of 100 million Euros. So it probably didn´t change that much – just 50 %. But they had to do another venture round in the summer.

    • Mike

      Just did some checking. They did the better deal in February.

  • http://cure2arthritis.com Ankush Khanna

    Ebay has paid very high amount to acquire brands4friends, I feel ebay itself can start its own webpage with more success than what brands4friends is or now was.

    Grow up, let some competitors stay in market, you can grow more…….

    Atleast don’t charge 10% of product price on your site and pay $200 million to site actually worth $2 million.

    • http://cure2arthritis.com Ankush Khanna

      Give ebay some sunshine and some rays, i too have online shopping website. Iam ready to sell for $2000 dollars http://www.avoof.com

      ebay acquire my website and contact me at ankush.srg@gmail.com

  • http://www.porcapipa.com Felipe
  • http://www.internetsearchoptimizer.in Srinivas Kumar

    This is a better accusation

    • Alina

      RFOL : “accussation” :-)

      This is the best comment

  • http://www.fashionista365.com/2010/12/20/ebay-buys-online-fashion-site-tg-daily/ EBay buys online fashion site - TG Daily | Fashionista 365

    […] acquires brands4friends for $200 millionVatorNewsBreaking: eBay acquires brands4friends for $200 millionTechCrunchTrading Markets (press release) -The Press Association -The Next Weball 61 news […]

  • http://trendoloji.com/?p=646 Kırma: eBay Aldı Brands4Friends Özel Satış Sitesi $ 200 Milyon İçin

    […] Read the rest of this entry » […]

  • http://www.ojointernet.com/noticias/ebay-compra-brands4friends-por-200m-de-dolares/ eBay compra brands4friends por 200M de dólares

    […] Partners y Partech, y su oficina de Berlín dispone de unos 200 trabajadores. Según informa TechCrunch, la compra también incluye acciones en empresas asociadas a brand4friends como SecretSales.com y […]

  • http://dateaniceguy.com One Nice Guy

    secretsales is a great domain name

  • Disgruntledseller

    Dear eBay: stop wasting my &$&&$”$ money on crap like this. Idiots. Does this website help to further alienate your clients (you know, the sellers who BUILT this company??)

  • http://bootlaw.com/2010/12/20/secret-sales-swaps-ebay-for-brands4friends-and-raises-more-cash/ Bootlaw – Essential law for startups and emerging tech businesses – Secret Sales swaps eBay for Brands4Friends and raises more cash

    […] has raised further investment in a transaction which has seen Brands4Friends sell to eBay for a reported $200 million. The deal closed on Sunday night, which meant that the only blizzard we saw this weekend was in the […]

  • http://www.fashionista365.com/2010/12/20/ebay-buys-german-fashion-website-forbes/ EBay Buys German Fashion Website - Forbes | Fashionista 365

    […] EBay Buys German Fashion WebsiteForbesEBay has reached to an online shopping club for a way to improve its fashion credibility in the European market in a deal to buy brands4friends, …Breaking: eBay acquires brands4friends private sales site for $200 millionTechCrunch […]

  • http://slyvisions.com/2010/12/20/ebay-acquires-brands4friends-for-200-million/ eBay acquires Brands4Friends for $200 million | Tech | SlyVisions dot Com

    […] has completed another major acquisition this year, buying up the private sales site Brands4Friends, which facilitates private sales between […]

  • http://memo.moongift.jp/2010/12/21/breaking-ebay-acquires-brands4friends-private-sales-site-for-200-million/ » Breaking: eBay acquires brands4friends private sales site for $200 million MOONGIFT Memo

    […] Breaking: eBay acquires brands4friends private sales site for $200 million. […]

  • http://www.adclicks-agent.de/news/596/ordentlicher-exit-bei-brands4friends/ Ordentlicher Exit bei brands4friends « AdClicks-Agent.de

    […] Man denke nur an Citydeal, das letztlich an Groupon ging und den Gründern eine Menge Cash eingebracht haben dürfte. Jetzt kurz vor Jahresschluss zieht ein weiteres Shopping-Startup nach. Der Shoppingclub brands4friends geht an Ebay. Das Auktionshaus hat es sich nicht nehmen lassen, satte 150 Mio. Euro auf den Tisch zu legen – für die Gründer dürfte dies ein lukrativer Exit gewesen sein. […]

  • http://www.mail-men.de/ebay-uebernimmt-brands4friends/ ebay übernimmt brands4friends | Mail Men

    […] in Deutschland setzt sich fort. Jetzt hat ebay den Berliner Shopping-Club brands4friends übernommen. Für den deutsche Marktführer brands4friends bezahlt ebay knapp 150 Millionen Euro und damit […]

  • http://www.outletmoncler.co.uk/ moncler

    like it very much

  • http://pulse2.com/2010/12/22/ebay-buys-german-private-sales-website-brands4friends/ eBay Buys German Private Sales Website Brands4Friends

    […] eBay now has ownership of SecretSales.com and brands4friends.jp. The acquisition was all-cash. [TechCrunch Europe] Categorized under Brands4Friends, eBay If you liked this post, subscribe to the Pulse […]

  • http://ohsugar.com.au/2010/12/20/breaking-ebay-acquires-brands4friends-private-sales-site-for-200-million/ Oh, Sugar! » Breaking: eBay Acquires Brands4Friends Private Sales Site For $200 Million

    […] Read the rest of this entry » […]

  • http://eu.techcrunch.com/2011/01/10/breaking-holtzbrinck-ventures-and-harbourvest-closes-e117m-early-stage-fund/ BREAKING: Holtzbrinck Ventures and HarbourVest closes €117m early stage fund

    […] This is a significant new fund for European standards and will fundamentally help prosper and establish consumer web startups from all walks. Current investments and holdings include highly successful ventures, such as Zalando, Groupon or the freshly exited brands4friends. […]

  • http://jetlib.com/news/2011/01/10/holtzbrinck-ventures-and-harbourvest-closes-e117m-early-stage-fund/ Holtzbrinck Ventures And HarbourVest Closes €117M Early Stage Fund | JetLib News

    […] This is a significant new fund for European standards and will fundamentally help prosper and establish consumer web startups from all walks. Current investments and holdings include highly successful ventures, such as Zalando, Groupon or the freshly exited brands4friends. […]

  • http://brainyloft.com/holtzbrinck-ventures-and-harbourvest-closes-e117m-early-stage-fund Holtzbrinck Ventures And HarbourVest Closes €117M Early Stage Fund / Brainyloft Press

    […] This is a significant new fund for European standards and will fundamentally help prosper and establish consumer web startups from all walks. Current investments and holdings include highly successful ventures, such as Zalando, Groupon or the freshly exited brands4friends. […]

  • http://orvalchapmon.wordpress.com/2011/01/10/holtzbrinck-ventures-and-harbourvest-closes-177m-early-stage-fund/ Holtzbrinck Ventures And HarbourVest Closes ?177M Early Stage Fund | orvalchapmon

    […] We’ve just learned that German VC Holtzbrinck Ventures will announce that it’s closed a whopping ?177 million early stage fund tomorrow. The Holtzbrinck Ventures Fund IV is backed by both Georg von Holtzbrinck publishing group and funds managed by HarbourVest Partners, a global private equity investment firm. This is a significant new fund for European standards and will fundamentally help prosper and establish consumer web startups from all walks. Current investments and holdings include highly successful ventures, such as Zalando, Groupon or the freshly exited brands4friends. […]

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