What can Nintendo do to sell more of their consoles? How about price them at $99? That’s what EA CEO John Riccitiello believes will truly save the Wii as it rolls down into obsolescence these next few years. According to an IndustryGamers interview, Riccitiello believes:
“I would say they did exceptionally well in ‘07 and ‘08, started tapering in ‘09 and ‘10, and… I think if they were to price down to $99, they would explode. I think they’ve now got competition, in the form of gesture-based gaming from Sony and Microsoft. If they were to find ways to promote third-party content better, as opposed to first-party content, and would hit pricing, I think the platform would see new life”
That’s more than a fair assessment. Nintendo needs a new console desperately even – and this is important – as they keep selling a strong number of the consoles even today. Kinect is a great platform as is the Sony Move. The Wii doesn’t have anything similarly game changing right now and to offer a $99 model you can grab an entire younger generation of gamers who will, in turn, maintain loyalty through the next console iteration that should hit in the next few years.
Riccitiello also felt that Nintendo has been treating third party devs dismally, thus resulting in fewer break-out titles for the console. Maybe they could port Metal Gear Solid 4!