Don't Know What Gifts To Get Your Hipster Friends? Make Them Take The Etsy Taste Test

Erick Schonfeld

Erick Schonfeld is a technology journalist and the executive producer of DEMO. He is also a partner at bMuse, a product incubator in New York City. Schonfeld is the former Editor in Chief of TechCrunch. At TechCrunch, he oversaw the editorial content of the site, helped to program the Disrupt conferences and CrunchUps, produced TCTV shows, and wrote daily... → Learn More

Thursday, December 16th, 2010

Gift giving can be so hard, especially if you have a bunch of hipster friends who turn their noses at anything even slightly pedestrian. (“A box of See’s Candy that you bought at the airport? Are you kidding me?”). Well, fear not. All you need to do is make them take this little Etsy Taste Test on the commerce site for hand-crafted goods. After selecting a series of product photos that match their taste, they wil be presented with a grid of recommended products, along with other people on Etsy who have similar tastes.

Or you can take the test yourself and pass around the link to people who might want to buy you a present but have no idea what to get (because your taste is so discerning). If you want to get me a present, here is my page. The results are sort of hit or miss. I like that modern table, but it’s going a little crazy with the wallet suggestions (6 of the first 12 items—I only picked one wallet!), and I really don’t need a pair of Candy red high heels. But at least the suggestions are all original.

This is just an experiment for Etsy, but it’s a fun way to find new products. And if you can’t find anything there, try the Hunch Gift-O-Matic.

Company: Etsy
Website: etsy.com
Launch Date: June 18, 2005
Funding: $91.7M

Etsy is a website that focuses on handmade and vintage items, as well as art and craft supplies. The items include art, photography, clothing, jewelry, edibles, quilts, and toys. Etsy is modeled after open craft fairs that give sellers personal storefronts where they can list their goods. The company charges users a flat listing fee (of 20 cents per items), and takes a commission of 3.5% off all items sold. Since its launch in June 2005, the site has...

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