• Betabrand's 'Privates' Underwear Promises To Block TSA Employees From Seeing Your Scanned Junk

    Monday, December 13th, 2010

    Leena Rao currently works as a writer for TechCrunch. She recently finished graduate school at the Medill School of Journalism at Northwestern University, where she studied business journalism and videography. From 2004 to 2007, she helped lead Congresswoman Carloyn Maloney’s community outreach and relations efforts in New York City. She graduated from Columbia University in 2003, where she was... → Learn More

    There’s been no shortage of outrage over the TSA’s “naked” body scanners, which have been compared to virtual strip searches. For those of you who want to protect your private parts from being ogled by TSA employees, crowdsourced online retail site Betabrand is now offering a scanner-proof undergarment, aptly called “Privates.”

    The brainchild of Stephen Russell, the founder and chairman of surveillance search engine and facial recognition company, 3VR Security; Privates essentially distorts the shapes seen in airport body scanners. The garment fuzzes out a traveler’s privates using body scanner resistant materials. But Russell says that the pattern isn’t so dense that it will get you pulled out of line, writing that the “effect is much like wearing a loose sheer piece of clothing.”

    Russell says that he used his expertise in scanner technologies to build a prototype that would be resistant. You can read his thoughts on the TSA and more on his blog InHardFocus. As of now, Russell and Betabrand claims that the underwear will not get you pulled out of line for a more invasive search. But the company is seeking 50 travelers to test-pilot prototypes of the underwear to be sure.

    To enter the Alpha test, you’ll have to shell out $100 to get the first hand-made edition of Privates (which are scheduled to ship in early January 2011) and the general release version (available later that quarter.)

    Seems like a lot of money to bet on something that may cause you to incur more scrutiny and embarrassment at the hands of TSA employees. On the other hand, if this works, the garments could sell like hot cakes considering the controversy around the TSA full body scans and the “pat-downs.”

    Company: BetaBrand
    Website: betabrand.com
    Launch Date: 2009
    Funding: $1.52M

    Betabrand is a San Francisco-based online apparel retailer. Formerly Cordarounds, they specialize in limited-batch unique pants, jackets bags, and more. New ideas every week.

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