Angry Birds Hits 50m Downloads And Plans To Spread Simple Purchases On Android

Mike Butcher

Mike Butcher is the European Editor for TechCrunch. A former grunge rock drummer, he became a long time journalist, and has since written for UK national newspapers and magazines including The Financial Times, The Guardian, The Times, The Daily Telegraph and The New Statesman. Mike is also a co-founder and shareholder of TechHub, a co-working space/service/community with several locations... → Learn More

Friday, December 10th, 2010

Idosyncratic Rovio, the company behind the smash hit Angry Birds game, likes to do things differently. Today they live streamed a press announcement about the game’s latest achievements, which featured an indie band, The Ran.

The main announcement was about “Bad Piggy Bank”. This is an in-game payment model for Angry Birds on Android which lets users either remove the ad on the free version of the game or buy the Mighty Eagle update that’s on its way.

Bad Piggy Bank will not require credit card details, and downloads purchases instantly. It does this by charging in-app purchases to your mobile phone bill. But that’s not all.

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