When asked on stage today whether there will ever be a “Zynga of music” i.e. a company that leverages social in order to disrupt the music space Director of the Facebook Developer platform Ethan Beard said that Facebook is in fact in the music business.
“Spotify is Facebook Music,” Beard said, revealing that when Spotify, which has not yet launched in the U.S., integrated social features into its own site, traffic increased 4 times. Facebook is now the Spotify’s number one referrer of traffic.
Beard emphasized that there is a lot of room for growth for music companies that integrate Facebook’s social features as well as Spotify has. “We want to focus on building out the building blocks of the social graph so companies can build on top of it,” Beard said.
The much buzzed about Spotify has been talking about a U.S. launch for well over a year, but it hasn’t happened yet.
Facebook is the world’s largest social network, with over 1 billion monthly active users. Facebook was founded by Mark Zuckerberg in February 2004, initially as an exclusive network for Harvard students. It was a huge hit: in 2 weeks, half of the schools in the Boston area began demanding a Facebook network. Zuckerberg immediately recruited his friends Dustin Moskovitz, Chris Hughes, and Eduardo Saverin to help build Facebook, and within four months, Facebook added 30 more college networks. The original...